Digital marketing agencies need to stay ahead of the curve when it comes to the latest tech trends to provide the best possible service to their clients.

Digital agencies can help their clients reach their target audience and create engaging experiences that drive sales and growth by incorporating the following into their clients’ digital marketing strategy:

• AI
• voice search
• video marketing
• influencer marketing
• AR
• personalisation, and
• social media stories.

Businesses in Africa must stay up to date with the most recent marketing tech developments to remain competitive as the globe gets more digital. Some of the top marketing technology trends that African companies should start embracing are as follows:

Artificial intelligence (AI)

AI is transforming the way businesses approach digital marketing, and digital agencies need to start incorporating AI-powered tools into their campaigns. This includes using AI to:

• analyse customer data
• personalise marketing messages, and
• even create content.

Voice search

With the rise of smart speakers like Amazon Echo and Google Home, voice search is becoming more prevalent. Digital agencies need to optimise their clients’ content for voice search to ensure that their websites and products are easily discoverable through voice commands.

Video marketing

Video is becoming the preferred format for content consumption, and digital agencies need to incorporate video into their clients’ digital marketing strategy. This includes creating engaging video content for:

• social media
• YouTube, and
• other online platforms.

Influencer marketing

Influencer marketing is a powerful way to reach a target audience and digital agencies need to identify relevant influencers in their clients’ industries and collaborate with them to promote their products or services.

Augmented reality (AR)

AR is becoming more prevalent in digital marketing and digital agencies need to start incorporating AR into their clients’ campaigns. This includes using AR for:

• product demos
• virtual try-on, and
• other marketing campaigns.

Personalisation

Personalisation is becoming increasingly important in digital marketing. Digital agencies need to use customer data to personalise marketing messages and create a more personalised experience for their client’s customers.

Social media stories

Social media stories are becoming more popular and digital agencies need to incorporate them into their clients’ digital marketing strategies. This includes creating engaging stories for:

• Instagram
• Facebook, and
• other platforms.

With this in mind, it is worthwhile for marketers to work with agencies that have adopted an insightful way of working with these trends to develop campaigns that effectively blend the world of data and technology with creative practices.

Brands need to start working smarter in a switching economy to continue being the chosen one by making sure their communications are informed by the right marketing technology and data.

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