It seems like only yesterday that Facebook took on the loud corporate name of FACEBOOK. That was back in 2019, and now, a new chapter has begun. The umbrella of services, including the social media platform of the same name, is now known as Meta.
Facebook (or Meta) seems to be a firm believer that social networking, as you know it, is due for a rebirth. The company hopes to knock Walls down to build “the next evolution of social technology — where you can share immersive experiences with people even when you can’t be together in person, and do things together you couldn’t do in the physical world.” It says that in the metaverse, people will virtually feel like they’re connecting in the same space.
Image via Design at Meta
The rebrand was a joint effort between brand and product teams across the company, according to a new blog post outlining the aesthetic decisions behind the revamp.
In it, the Design at Meta team details that the company chose the Meta name “because it can mean ‘beyond.’”
“This next chapter is a future made by all of us that will take us beyond what digital connection makes possible today — beyond the constraints of screens, the limits of distance and even physics,” the tech giant elaborates. “For our company, Meta is a reminder that there is always more to build.”
Designing a logo for mere 2D displays wouldn’t be fitting for the multidimensional transition, so the company created a symbol that could “live in motion and 3D.” The dynamic emblem appears differently in different perspectives—whether in 2D or 3D—and can even be interacted with; you can navigate “through it and around it.”
Image via Design at Meta
In certain scenarios, it might look like an ‘M’ monogram, but it can also transform into an infinity symbol representing “infinite horizons in the metaverse.”
There’s still some memory of the brand’s past in the symbol. A blue gradient nods at Meta’s core products, “connecting our future to our company’s origins,” says the company.
The thought process behind the wordmark is less abstract. The company wanted a “simple and effective” look that would carry itself across a multitude of displays, from in-app applications to the immersive metaverse. Its fairly new corporate typeface from 2019, which it has reused for this logo, seemed to fit the bill.
Image via Design at Meta
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward,” explains Meta CEO Mark Zuckerberg.
Image via Design at Meta
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