Facebook Partners JA, To Empower Young People With Digital Marketing Skills

February 24, 2021 / 11.40AM / JA Nigeria / Header Image Credit: 
JA Nigeria

JA Nigeria announced a
partnership with Facebook in line with the vision of raising a generation of
digitally-inclined young business leaders, This new partnership will result in
the incorporation of a Digital Marketing module into JA’s flagship Company
Program to empower young people with Digital Marketing skills.

With the growing need
for digital literacy among young people, it was pressing to expose students to
digital tools to help them bring their business online and market their brands
through JA Company Program. JA Company Program teaches secondary school
students how to start and run their own business, develop a product or service,
form a company, choose a business name and elect company officers to oversee
the operation of the company. The program aims to help students move a business
idea from concept stage to reality and help them succeed in a global economy.

The Digital Marketing
module incorporation was however intended to enable students to build their
online presence, connect to a larger audience and grow their businesses. In
addition to this, the COVID-19 pandemic amplified the need for these digital

Commenting on the
partnership, the Executive Director, Junior Achievement Nigeria, Foluso
Gbadamosi said, “We are thankful to Facebook for this amazing partnership that
will help our Company Program students boost their business profitability and
equip them with digital marketing skills. Digital marketing is the skill of the
future. It fulfills the objectives of traditional marketing concepts and
delivers competitive advantages, measurable ROI and better visibility and

“When I came on board,
one of the strategic methods I devised to accelerate JAN’s impact is to
leverage digital technology to expand our reach as well as enrich our
curriculum with relevant digital modules. This partnership is the right step in
the right direction as we are on the right track to reaching another one
million youth in five years.” Foluso added.

“The economic
empowerment of Nigeria remains a priority for us at Facebook. We are excited to
partner with JAN as it is an opportunity to further provide Nigerian
entrepreneurs, small business owners, and citizens with the skills needed to
build a profitable business in a digital society. This partnership adds to our
ongoing efforts to promote, guide, and boost efforts to grow Nigeria’s economy
by empowering citizens with digital skills.” said Phil Oduor, Policy Programs Manager
at Facebook.

In a similar
development, JA Nigeria has been implementing the SafeOnline Program in
partnership with Facebook and Relearn since September 2018. SafeOnline program
is an online safety program designed to teach students how to navigate digital
platforms responsibly and safely.

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