While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to their new AI tools. Read more to find out what is in and what is out in the digital marketing world.
Social Media Updates
Meta is playing with a private version of BeReal called ‘Roll Call’ which can be viewed in your messenger group chats. One person in the group initiates the Roll Call and can add custom prompts to request, such as pictures of pets or food. People in the group chat will have five minutes to respond with their pictures, which use the front and back facing cameras. Like BeReal, you cannot view anyone’s submission until you post your own. This feature is a prototype and not tested externally.
TikTok is urging people to remove and let go of the things in their lives that aren’t serving them. The movement was started by influencer where she goes over the low vibrational things that she has dropped to raise her vibration mentioning habits like consuming endless streams of news, saying yes to plans, not prioritizing gratitude, and holding onto clutter. Turns out, she is not the only one who is looking to let go, as similar posts are gaining popularity. The movement includes letting go of addictions that don’t lead to anything good, toxic relationships, items that are taking up too much space in your home and life, and beauty standards to name a few, while celebrating and giving energy to self-care and personal advancement.
Recently, Bing capped their new popular chatbot sessions with 50 questions per day and 5 per session. They are now bumping the limit up to 60 questions per day and 6 per session. Now, after a chat session hits 6 turns, users will be prompted to start a new topic. Additionally, the chatbot can now offer the ability to customize your preferred tone for chat, options being, precise, balanced, or creative.
Looking to adjust your marketing strategy to keep up with these big trends and changes? and let’s talk about how we can be a partner to you!
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