GrowthOps Digital has been named the digital marketing partner for hair styling brand ghd. The deal will span three years with the aim of expanding the brand’s digital presence in Australia and New Zealand.
“We are very impressed with the enthusiasm, professionalism, creativity and understanding of our brand and products the GrowthOps Digital team have,” says ghd head of marketing, Karen Cox.
“We wouldn’t trust our brand to just anyone, which is why our process to select a digital partner in Australia has been extensive and exhaustive. Congratulations to GrowthOps Digital.”
GrowthOps digital general manager John Yanny says the team is relishing the chance to work with a market leading, globally recognised brand.
“We’re energised to start 2021 as ghd’s digital marketing partner. It was an extremely competitive process. GrowthOps Digital is built entirely around the human experience. So, our starting point with ghd, as with all of our clients, was to delve into consumers’ recognition of the brand and their purchasing intentions. The research ensures we completely understand the perceptions a cross section of Australians have about the products we intend to market. Compiling a winning pitch required a great team effort from across GrowthOps Digital. We’re excited to get started,” said Yanny.