Glossary is an application that allows you to easily access a glossary of common words, definitions and meaning.
What Is Digital Marketing Glossary?
Digital Marketing Glossary displays the basic and most used terms in digital marketing.
I have compile a list of 500+ digital marketing terms at below. So if you want to understand the meaning of any digital marketing terms, please refer to below glossary and you can get the exact meaning of each terms.
List of Digital Marketing Term
What Is A/B Testing?
A/B testing is the act of running two versions of a webpage (for example, a landing page or a product page) and then measuring how each performs in terms of conversion.
One version is the control and the other version is the variation. Each version is run simultaneously and A/B software (the software is run by the A/B testing company) automatically displays one or the other version to a percentage of users who come along.
A/B software takes the results of your A/B test and generates statistics to determine which version of the test is more successful.
What Is Above The Fold?
Above the fold refers to the area of a website that a visitor can see without having to scroll down the page.
There are certain things that are always above the fold, example the logo of the website or the main heading (often the title of the page), The main navigation (often in the form of either a site map, or in the case of blogs, a list of menu) and the search box.
In the case where there’s a section of the page that “breaks” the flow of the page, like a special offer or a new feature, it is often said to be ‘above the fold’.
What Is Ad Blocking?
Ad blocking is software that allows you to stop ads from appearing on your computer or mobile device. It’s often used on computers, but mobile ad blockers are becoming more common. Ad blocking is different from ad filtering, which allows you to remove certain types of ads.
What Is Ad Space?
Like other types of advertising, ad space is a form of marketing. Ad space is the property on which digital advertising appears. It is a form of media that allows for the promotion of the advertiser’s brand, product, or service.
Advertisers contract with an ad space provider, also called an ad server, ad network, or publisher, in order to purchase ad space. Ad space can be sold and bought in a variety of media, including search engines, websites, and mobile phones.
What is Adsense?
AdSense is a free online advertising service created by Google that enables website owners to display ads on their web pages. It uses a cost-per-click (CPC) model of advertising, in which an advertiser pays only when a visitor to the website clicks on the advertisement.
Adsense is a popular program that is used by many bloggers to monetize their blogs. It is quite simple to use and it is free to join. If you want to make some money off of your blog, it is a great option.
What is Advertising Network?
Advertising networks, also known as ad networks, enable advertisers to reach millions of web users through their own networks of websites. They negotiate deals with publishers (websites) and advertisers (companies) and serve advertising banners for profit.
The AdSense program is the largest part of Google’s AdWords advertising program. In 2006, Google stopped publishing revenue figures for the AdWords programs,releasing only aggregate information on the success of each program. Google AdSense has been involved in controversies in the past.
What Is Affiliate?
Affiliate is a pre-defined relationship between two parties. The affiliate is a third party who brings a buyer to the merchant’s website by placing links on their own website.
What Is Affiliate Manager?
An affiliate manager is a person who is responsible for managing affiliate programs and affiliates, as well as tracking and maximizing the performance of their affiliates for the company.
This person should have extensive knowledge of the affiliate field as well as of the particular company for which they are working.
An affiliate manager is someone you hire to help you manage the marketing of your products. They help you set up your affiliate program, set up tracking links, set up your tracking software, and can often help you find affiliates markers.
What Is Affiliate Merchant?
Affiliate merchant is a company who is paid a commission for referring potential customers to another business. A company who have product or services to sell can become an affiliate merchant by simply registering with an affiliate merchant program.
What Is ALT Text?
ALT text is a field included in the HTML code of web pages to describe the image. It’s used to describe the image to people who can’t see it, like search engine crawlers and screen readers.
Web crawlers check the ALT text to make sure they understand what is that image about. If they can’t find the ALT text, they assume the image isn’t important and either don’t index it, or mark it as unknown.
What Is Autoresponder?
Autoreponders are automated email marketing tools that allows you to send out pre-written emails to your customers based on specific conditions.
For example, you can set up your autoresponder to send out a welcome email to your customers when they subscribe to your email list, then send them a series of emails about your products or services.
You can also set up an autoresponder to send out a series of emails to previous customers when you have new product or services launch.
What Is AIDA?
AIDA stands for Attention, Interest, Desire, Action. Is a type of business copywriting technique. In this stage the prospect is trying to determine the information that will help him/her make a decision.
The Attention stage is the first stage of the selling process, where the prospect is first exposed to the product or service. Attention stage includes: The prospect’s attention is drawn to the advertisement. The prospect’s attention is drawn to the product.
The Interest stage is where the prospect becomes interested in the product or service. Interest stage includes: The prospect is interested in the product or service. The prospect is interested in the advertised product or service.
The Desire stage is at which the prospect begins to desire and wants to buy the product or service. Desire stage includes: The prospect wants the product or service. The prospect sees the product or service as a solution to a problem or need.
The action stage is driven by the prospect taking action as a result of the desire stage. Action stage includes: The prospect might take one or more of several actions such as purchase the product and services.