Henri Bendel Closing All Stores, E-Commerce Site

With a concentrate on increasing shareholder value, L Brands inning accordance with its site. L Brands obtained Bendel in 1985 and led its expansion into 11 states. L Brands is struggling, and the Bendel brand didn’t have as much development opportunity as its other brands (e.g., Victoria’s Secret, Bath & & Body Works), making it easy to cut from the portfolio. Henri Bendel’s closure shows challenges facing brick-and-mortar high-end brands as they struggle to compete against online markets like Farfetch.

Be the first to comment

Leave a Reply

Your email address will not be published.