Hong Kong Masterclass 2023: Digital Marketing Trends with Peter Andrews
Friday 28th July | 18:30 | HKU SPACE, Kowloon Campus
Book now >>
Join us at HKU SPACE to meet University of Hull academics Peter Andrews, Dr Wen-Ling Liu (Lecturer in Marketing) and Dr Hadiza Sa’id (Lecturer in Accounting and Finance). There will be refreshments and the opportunity to network with your fellow University of Hull alumni in Hong Kong.
Peter Andrews will be providing a masterclass session that will explore some of the big digital marketing trends on the horizon, highlighting some of the biggest disruptive influences and what you can do about them to reach customers and stay ahead of the competition. The pace of change in digital marketing can seem overwhelming, so, it is crucial to understand which of the latest trends are important and how you can apply them to gain a competitive advantage.
There will be the opportunity to ask questions, interact with your fellow peers and leave with some cutting-edge insights to help you create the future.
Peter Andrews Biography
Peter Andrews is a multi-award winning Senior Marketing Lecturer and Strategic Partnership Director at Hull University Business School with a commercial background as a Director of an international Consumer Healthcare business and a director at a Marketing & Innovation consultancy.
Peter is the Business School’s lead academic in Digital Marketing and Social Media, working with leading organisations and on commercial research projects. He has worked across the globe, leading innovation programmes. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping strategy.
He is passionate to see organisations transform digitally through the use of innovative marketing technologies, leading to better customer value and making them more competitive. He is a founding member of HEY Marketing Network and has presented Digital and Social Media insights at conferences and workshops globally and he is delighted to meet with Hull alumni in Hong Kong.
Peters’ research and business expertise: Digital Marketing & Social Media, branding & brand development, marketing strategy and innovation.
Hong Kong Masterclass 2023: Digital Marketing Trends with Peter Andrews
Friday 28th July | 18:30 | HKU SPACE
Book now >>
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