Although you might believe that what your business does for charities is unrelated to the possibilities of your digital marketing campaigns, this is not the case. Instead, donating to a charity and having connections with them can boost your scheme in the long run and help it to become more widespread, and this article will cover many of the reasons why this is possible.
Gives You More Content
Do you feel as if you are constantly running out of content and struggling to find information and news to post about? In this case, donating to a charity can give you an item to talk about online.
As well as donating to their cause, you can spend time on social media promoting what the charity in question does and how your followers can also contribute to the organization in question.
By doing this, you will be able to schedule charity posts and stories a few times a week alongside your usual stream of content. This can help to keep your company relevant and your audience engaged in what you have to offer.
For instance, you might decide to donate to charities such as the American Red Cross because your company operates within the healthcare industry. The more your potential customers see your brand online, the more likely they are to become intrigued and look at the products you have to offer.
However, before you can put this content online, you need to put your money where your mouth is and support a charity. Luckily, it is now easy for business owners to make a contribution to the charity that they are passionate about.
Many non-profits now give you the option of donating to their cause online. This can enable you to donate as much money as you want to during the working day and without having to take a break from your usual daily tasks.
Collaboration With the Charity
Once you have donated to a charity, you might feel compelled to do more for them and develop a mutually beneficial relationship with them.
All you need to do to start this off is to contact them online, with most charities posting their contact details at the bottom of their websites. Discuss what you can offer them and why you are passionate about their work.
By nurturing your connection with the charity and talking to them about your brand and what you do, you might find that the charity in question shares your support and your brand’s page on their own social media platforms.
Some social media companies even allow you to create collaborative posts that come up on both of your walls and pages and that can be shared between both of your followers.
This means that you will soon be able to connect with a wider audience and gain new followers who might not have come across your company or the good that you do otherwise.
Interests Your Audience
When your target audience is just mindlessly scrolling, it can be easy to look past your posts and the products that you are trying to market to them, especially if they are not in a shopping mood.
However, donating to a charity and promoting their work can catch your audience’s attention, especially since a lot of people are more conscious of the brands that they buy from and the good the brand does.
By sharing information about (and your support for) the charity of your choice, you will be able to improve the public image of your company and ensure that you are seen in a positive light.
This can encourage more people to buy your wares and to engage with your business, especially if you add a call to action at the end of each social media post or link your charity work with the items that you are trying to sell.