As DTC online brands mature, they’re moving offline to establish real-life relationships and drive sales with their digital audiences. Shopify, the platform that powers e-commerce websites for hundreds of such direct-to-consumer brand names, is moving offline with them.Shopify is now
offering guidance, mentorship and a turnkey physical retail “toolkit” that makes it less expensive and simpler for smaller brand names to contend on the very same offline capabilities that big box shops like Target and Kohl’s are using, like versatile point-of-sale systems, in-store shipping and delivery alternatives and inventory management, all of which can be costly and difficult for young brand names constructed on digital teams to construct. Even store cashiers have to double as brand ambassadors to leave a more enduring impression on people who roam in.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu advertisement litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.
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Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper.
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