Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources.
When we think of partner marketing, it often elicits images of famous collaborations like Doritos and Taco Bell (Doritos Locos Tacos) or Nike and Apple, but brands of all sizes and industries can benefit from joint marketing efforts.
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