Hiring Marketing Staff from Internal Resources
You have a digital marketing role to fill, a deadline to meet and an inbox filled to the brim with job applications. You urgently need a digital marketer. But where does one even begin the process of hiring the right candidate?
You’ve already established that the new candidate will need to improve your digital customer outreach and boost your online presence, which translates into more money for your business. But starting the process of hiring can be daunting. A good place to start looking is within your company.
Your current employees know the ins and outs of your business. Amongst your staff there may be someone who has the marketing and leadership skills needed for your digital marketing requirements, which is why training your staff and keeping them up to date with the latest trends and relevant marketing skills is important. There are many benefits to upskilling your current team.
Looking Outside for Digital Marketing Candidates
Since most companies don’t have an abundance of digital marketers lying around, you will probably need to engage with a specialist digital marketing recruitment agency to source you the right candidates, you’ll want to work with a recruitment agency that understands digital marketing end-to-end.
Either way, no matter where you start searching for your next marketing candidate, you will need to establish the qualities, skills, experience and abilities you require of a suitable candidate. From here, you can filter through applications to determine a shortlist of candidates to interview.
What does a Digital Marketer Do?
A digital marketer is someone who’s responsible for all aspects of your organisation’s digital marketing strategy. This includes developing and managing digital marketing campaigns, as well as designing, building, and maintaining the company’s website.
A qualified digital marketer must think creatively, analytically, and strategically to succeed in this fast-paced and ever-changing industry. The correct candidate will take on the role of planning and managing various marketing campaigns for the company or clients, as well as promote different brands, services and products for the company or clients.
The ideal candidate should not only be capable of creating engaging and compelling content for social media and company websites, but should also be a leader, problem solver, excellent team player and a skilled coordinator. The candidate should be well versed in the latest trends and technologies that digital marketers use to improve their marketing campaigns.
Which Qualities Should A Digital Marketer Possess?
In order to be successful in their roles, digital marketers need to have abilities that complement the key skills mentioned above. They must also be able to adapt quickly to change and be comfortable with ambiguity.
Great interpersonal skills are beneficial. They should have strong verbal and non-verbal communication skills.
In addition, they should be able to work well under pressure and meet deadlines. Ultimately, a successful digital marketer should be a strategic thinker who’s able to create effective campaigns that reach the right people and achieve the desired objectives.
They should be familiar with the relevant online and offline marketing channels and be able to use data to measure the success of campaigns. Ultimately they need to be comfortable working with different marketing programmes and applications.
- Listening. This is vital for team members and account managers. Employees should listen to instructions carefully and make sure they understand them. The account manager should listen to clients and make sure they don’t miss details and understand what the client wants.
The ability to manage customer experience and happiness, foster customer loyalty, enhance goods and services, lower return rates and many other factors is fundamentally enriched when listening and carefully paying attention to customers’ feedback.
- Initiative. Employees should not only take orders but should be proactive and take initiative. Taking initiative exhibits individual thinking and a proactive attitude in the workplace. Candidates should also show the ability to manage various projects and collaborate with a number of different individuals and departments.
- Communication: Every organisation needs effective communicators, regardless of the industry. In fact, communication skills are often cited as one of the most important qualities you should look for in a candidate. This is especially true in fields such as marketing, where the ability to clearly and persuasively convey ideas is essential.
- Adaptability: While a Digital Marketing candidate may have a great resume, the one thing you should always seek is adaptability. With the ever-changing landscape of technology, it’s more important than ever for employees to be able to adapt to new situations quickly.
These abilities are important aspects of becoming a successful marketer.
What Are The Essential Skills To Look For in A Digital Marketing Candidate?
Finding the right candidate can be a difficult task. As the industry evolves, so do the skills employers look for in candidates. Here are four skills that all digital marketers should possess:
What Knowledge Should Digital Marketing Candidates Have?
To be an effective digital marketer, it is important to have a general knowledge of online marketing.
While these skills are essential to have in order to hire a suitable candidate for the job, it’s just as important to take note of the skill set of your current workforce. It is very beneficial for a company to grow their employees to deliver the best work they can and ultimately satisfy customers.
Reach out to our Recruitment team to help you find the right candidate for your company – we know digital marketing!
The post How To Hire A Suitable Digital Marketing Candidate appeared first on Shift ONE.
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