Now that we’ve shown you how to link your Google Search Console account to your Google Ads account, let’s take a look at some of the benefits that come with this integration.
1. Get Valuable Insights Into Your Campaign Performance
One of the main benefits of linking Search Console to Google Ads is that it gives you valuable insights into how your campaigns are performing.
This includes data on the keywords that are driving traffic to your site, paid and organic report, and the click details or the click-through rates (CTRs) for your ads.
This data can be extremely valuable in helping you improve your campaign performance in two major ways.
Target the Right Keywords
Once you have the data on the keywords that people are using to find your site, you can use this information to target these keywords more effectively with your Google Ads campaigns.
This includes adding these keywords to your ad groups and adding negative keywords to avoid targeting irrelevant searches.
This, in turn, can help to improve your campaign performance and increase your ROI.
Improve Your Quality Score
One of the factors that determines your ad rank is your quality score.
Your quality score is a measure of the quality and relevance of your ad, landing page, and keywords. The higher your quality score, the better your ad rank will be.
Linking Google Search Console to Google Ads can help you improve your quality score in two ways.
First, by helping you see which keywords are driving traffic to your site, it enables you to ensure that your ad is relevant to those keywords
Second, by providing data on your CTR and average position, it allows you to determine which areas need improvement
Both of these factors can help improve your quality score and, as a result, your ad rank.
2. Optimize Your Ad Spend
Linking Google Search Console to Google Ads provides you with a report comparing the performance of your “paid and organic keywords”.
This allows you to optimize your ad campaigns in a way so that you’re spending the right share of your ad spend on the right keywords!
For example, if you see that a particular paid keyword has a high CTR, then you may want to increase your bid on that keyword. Similarly, if you discover that some of your keywords are getting a lot of reach through organic search, then you may want to decrease your bid on those keywords and save the money for something else.
3. Discover New Keywords and Search Queries
Another benefit of linking Search Console to Google Ads is that it allows you to discover new queries and keywords that you may not have been targeting previously.
You can then use this information to fine-tune your marketing plan by creating new ad campaigns targeting these queries and keywords.
This can help you to drive even more traffic to your site from Google!
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