Think about an outlet that does not have any signage on it: no windows, no name, and nothing in particular.
People can flow in out of curiosity to buy product A when the store sells product B. It explains
If you have a shop with the right product name and image, it will attract several people off the street.
These people will make purchases and talk about the buying experience to other potential customers.
The first case resembles a website that is not optimized. The second one relates to a website that is well optimized in SEO.
Importance of SEO in Digital Marketing
Search engine optimization makes your web page easy to get, crawl, and categorize.
It will help clients discover your brand from the crowd. SEO is a crucial element of the digital marketing strategy.
It uses online platforms to holistically customers to your brand. You have to make sure that your web pages rank high in the search engine result page (SERP).
Close to 14 billion online searches take place every month. With the advent of the global economy, nearly all businesses are registering an online presence. Your brand is just a fraction of the 14 billion searches.
Your website has to rank high in the SERP to be visible. You should also stand out in pay per click and social media marketing among the other online marketing activities.
Therefore, advertisement is crucial for all types of businesses. SEO gives you access to a highly effective free advertisement. Proper SEO will make your site rank on the first page of the SERP.
Most people will only scan and review the first and second pages of the SERP. Besides, close to 74% of consumers find local business information from the search engine.
SEO provides a better ROI in comparison to email marketing, social media marketing, and PPC among other online marketing channels.
Close to 80-90% of customers check online reviews before making a final decision to buy daily. Therefore, you cannot underestimate the role of SEO in digital marketing.
How SEO Works
It is important to understand how the software that crawls the content on web pages works. Unlike human beings, search engines are solely text-driven. These tools complete several activities before producing search results.
The activities include scanning, crawling, index or storing, courses of action, recovering, and measuring pertinence. The distinction is that you are calculating the design components and not the actions of an individual.
Several actions build a quality score in the search engine. These include page design, accessibility and usability, link characteristics, Meta tags, page content, and website URLs and names. The next section will help you understand how this cycle works.
All search engines have software that is known as a spider or crawler. Google refers to this tool as the Googlebot. Search engines use this software to crawl the content of the webpages.
Crawlers are unable to see whether your updates an existing web page or publish a new one every day. We have crawlers that can take one or even two months before visiting a web page.
Therefore, it is crucial to know the elements that a search engine can crawl. The software cannot crawl directories, password-protected pages, JavaScript Frames, Flash Movies, and images.
If you have most of these elements on your website, run a keyword simulator to check whether the spider can view them. The ones that aren’t viewable are not processes, indexed, and even spidered. The elements will be missing from the search engines.
After crawling web content, spiders store the indexed pages in a giant database.
When users enter a related keyword or string, the content is retrieved from the database. This cannot be possible for human beings.
However, the search engines carry out indexing on a daily basis.
In some cases, the search engine may fail to understand the page content. Therefore, you should optimize your page correctly.
Search Work
The search engine processes every search request.
It contrasts the key phrases under search with the pages that are indexed and stored in its database. Millions of online pages have similar search phrases.
The search engine measures the relevancy of the pages.
It goes ahead to match it with what is indexed depending on the keywords that users insert in the SERP. The system generates results that are relevant to users.
Search algorithms are diagnostic means that pick a puzzle, sort via records that have the cataloged keywords and the URLs that are relevant to those keywords.
It estimates the possible answers and reverts those pages that contains the phrase of the word the searcher is looking for.
It can also revert to a URL that directs users to the page. The three main algorithms include whole-site, off-site, and on-site algorithms.
Every type of algorithm looks at various aspects of the webpage.
Some of them include keyword density, links, title tags, and Meta tags. All these elements form a crucial element of the larger algorithm.
It explains why the same search string produces different results in various search engines that have distinct algorithms.
All these search engines (targeted, secondary, and primary) keep on changing their algorithms periodically.
You need to adapt to all these changes to stay at the top. It calls for the use of sound SEO practices.
These are the end-results that users view in the search results.
SEO and Digital Marketing
There is a thin line between digital marketing and SEO approaches.
Both of them possess the same skills and execute similar functions. It resorts to different titles for the purposes of marketing needs.
SEO acts as a subset of digital marketing.
SEO experts concentrate on bringing an organic hit to your website. On the contrary, digital marketing goes beyond SEO by aiming at the total online existence of your company.
Conclusion
An SEO consultant, in practice, looks at the other digital marketing areas.
SEO digital marketing services can all be named under SEO packages because customers tend to comprehend it that way more easily.
Several digital marketing factors get help from SEO.
Some of them include video marketing, viral marketing, RSS, social media marketing, alt-text in banner advertising, mobile advertising, behavioral marketing, and blogging with SEO. SEO will help you boost your digital marketing efforts.
Author bio
I am Ariana, a freewheeling Freelance Blogger who likes to explore the digital and technological world of Search Engines and Social Media. Ariana Smith is the feature writer of . she has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. She is the co-founder of