Increase organic traffic, highlight blockbuster content, budget for digital marketing efforts and more of our top reads from July

It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business.

Our 5 Favorite Content Marketing Reads (This Month)

1. Your content might be great, but how is the experience reading it?

You have the best content. It’s bold, it’s engaging, it’s… not getting any attention. Your written content can be Pulitzer Prize worthy, but if the experience reading it isn’t on that level, you won’t be getting the attention you want. Ann Gynn outlines 10 common content marketing experience mistakes to stop making and how you can fix them.

2. Do you want to build a digital marketing budget? 

If you’re unsure what to budget for your digital marketing efforts, whether separate from or a part of your overall marketing budget, this article will help you build something that can work for you. Aztek offers step-by-step help to build a budget that includes ad spend, technology investments and the actual people who make it all happen!

3. Facebook is changing its feed… again!

Social media platforms are constantly keeping marketers on our toes. With TikTok taking the world by storm with its constant feed of video content and marketing savvy, the older platforms are switching things up. Andrew Hutchinson’s article tells you what you need to know about Facebook changes.

4. Doing research is key(word).

We at 3 Aspens Media know a thing or two about keyword marketing research. Getting your keywords just right is a great way to boost your organic traffic. Daniel Wood offers a way to workshop keywords specific to your brand in this article from Moz.

5. How to freshen up or get started with your Google Analytics efforts.

Google Analytics is one of the most popular analytics tools on the internet – and for good reason. Whether you have it set up already or you’re looking to get started, Andy Crestodina at Orbit Media lays out everything you should know. If you already use Google Analytics, it’s still worth a read. You may find new ways of making the most of this tool.