Indulge has been appointed as the digital marketing agency for Sovereign Group and Your Island Pension (YIP). Tasked with overseeing social media output for both brands in Guernsey, in addition to SEO and digital marketing support to YIP, this is a key time in the rollout of secondary pensions regulation in Guernsey. Similar to auto-enrolment in the UK, as of 2024, secondary pensions law will begin mandating that Guernsey employers provide their qualifying employees with access to a suitable workplace pension scheme. To support the rollout of these new pension rules, the States of Guernsey, in partnership with Sovereign Group has launched YIP. YIP is designed to act as an accessible and affordable workplace pension solution for Guernsey employers looking to comply with the new regulations. Digital marketing and workplace pensions We are well positioned to support Sovereign and YIP with the rollout of this new workplace pensions brand having provided digital marketing services to the UK’s equivalent, Nest Pensions, since 2016. Our remit includes overseeing the launch and management of YIP and Sovereign Group’s social media channels, content strategy for YIP and paid media support. Our mission is to help YIP successfully communicate with employers and employees during what will be an exciting time in the Guernsey pensions space. Speaking on the campaign, Indulge Director, Paul Wood said, “I’ve provided consultancy to the UK’s workplace pension provider for the best part of a decade and in that time have seen the birth and maturation of a new part of the pensions sector. The opportunity to go on that journey again with YIP is very exciting. “Pensions affect us all, we all need to plan for our futures but pensions and finances can be daunting; I enjoy the process of helping the experts to demystify the subject and reach their audience with well-organised and clear information. SEO and social media are very effective channels at doing this.”
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