The Industrial team of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of industry sectors. With an early transition to online products, digital marketing has been a core part of the marketing team from the beginning.
As the portfolio diversifies further in 2021, the business requires a digital marketing manager to amplify results and build on previous successes.
Reporting into the Senior Digital Marketing Manager with a dotted line into the Group Marketing Manager, this role requires a well-rounded digital marketer with expertise in outbound and inbound digital marketing campaigns. This candidate is analytics-led, always looking for opportunities to improve the digital strategy and raise the bar.
A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned marketers to consistently improve results for web traffic engagement and conversion.
To contribute to the overall success of the Industrial UK marketing team through effective digital marketing strategies and successful implementation.
KEY RESPONSIBILITIES
LEADERSHIP
ANALYSIS & INSIGHT
PLANNING & CAMPAIGN MANAGEMENT
MARKETING EXECUTION
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