What We’re Looking For
Informa Markets is hiring a Senior Digital Marketing Executive to be based in Turkey Istanbul Office.
This role requires a well-rounded digital marketer with expertise in SEO and CRO, but with the proven ability to design and manage a paid digital media strategy (either executed in-house or through an agency). The candidate for this role must be an expert and have proven experience in driving new, relevant web traffic through SEO as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside the event world.
This candidate should be analytics-led, always looking for opportunities to improve the digital strategy and raise the bar. This role will wholly own the Search traffic KPI, as well as be expected to prove results in conversion improvement through web testing. This role will also work with marketing managers to develop, execute and monitor the paid strategy.
A strong stakeholder manager, the senior digital marketing executive must work closely with brand-aligned marketers to significantly improve inbound results and will report into the Group Marketing Manager in Turkey office.
Job Summary/Responsibilities
To contribute to the overall success of the Turkey marketing team through effective digital marketing strategies and successful implementation.
KEY RESPONSIBILITIES
LEADERSHIP
ANALYSIS & INSIGHT
PLANNING & CAMPAIGN MANAGEMENT
MARKETING EXECUTION
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