Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently dealing with an e-commerce shopping app that makes it possible for users to browse and acquire items directly from merchants.It’s been more
than a year since Instagram opened shoppable natural posts to clothing, precious jewelry and charm brands. And while the business will not release a talk about the reported shopping app currently in development, Instagram has made a number of moves this year showing its push to go deeper into e-commerce.
In June, Instagram used a shopping bag icon to a select variety of retailers, enabling them to include an e-commerce element within their Stories on the app. The following month it broadened its Collection ads and Shopping Bag icon for Stories to all brands.Instagram likewise began offering reservation and payment functions in May for organisations on the app, making it possible for users to do things like schedule beauty salon consultations or purchase film tickets through an organisation Instagram account.Recruiting retailers and brands that already have solid Instagram followings
to sign onto a separate, stand-alone shopping app may not be much of a challenge for Instagram– especially for brands already seeing worth from their Instagram audiences.According to The Verge’s sources, Instagram thinks it is well placed to make a significant expansion into e-commerce.
Last November, Instagram reported more than 25 million marketers on the app changed their accounts to organisation profiles. In June, Instagram CEO Kevin Systrom announced the app had actually reached the 1 billion monthly active user mark. At the time, Instagram was introducing IGTV– a stand-alone app for long-form video viewing. Instagram also has Direct– a stand-alone messaging app.The company has actually already tested the waters with its capability to move users to stand-alone apps, and it has an enough number of sellers and marketers already pressing
products on Instagram. Developing an app for merchants desiring a more direct e-commerce line to their Instagram fans is a reasonable organisation design– and another chance for Facebook(Instagram’s moms and dad company)to pull a bigger cut of the e-commerce pie.
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