Integrate Facebook conversion API on Shopify
Like many emerging business owners and marketers, you may be looking for new tools that can help you to work smarter rather than harder.
Shopify’s Conversion API will allow you to sync important data between your Shopify and Facebook accounts which you can analyse to improve your marketing strategy.
As Facebook Pixel has lost its power due to privacy policies, it is not working properly. It pulls data from a user’s browser using cookies, unlike the Facebook Conversion API via Shopify, which uses a server.
So, what’s the catch? Well, may it be causing confused you. That is why we are here! In this article, you will find a clear guide to download this API and make the most of it by posting all kinds of events on your Facebook Pixel on shopify.
If you’ve been following our posts and contacting people recently, you may have noticed a large amount of content in the Facebook Conversions API. In this post, we want to share the first Conversions API communication in front of your Shopify store.
Conversions API is an additional way to track user activity and events in a Facebook pixel. Think of it as a safety net to ensure that you do not lose track of accuracy as we face a damaged pixel world. Google and Apple limit browser cookie interaction, so setting a tracker on the server side is important in the future, from now on.
Congratulations to all of you Shopify store owners, some of the Indigenous Conversions API integration came from the e-commerce CMS giant. The Facebook app within Shopify has been around for pixel, but the option to open the Conversions API is new from October 2020.
There are currently 3 different options for sharing data within the Facebook app:
General: General uses Facebook Pixel, a third-party cookie that collects and shares customer browsing behaviour in your online store. Browser-based ad blockers may prevent the pixel from collecting data.
Advanced: Advanced uses Advanced Matching, which shares personal information about your customers, including name, location, and email. This pixel also shares customer browsing behaviour in your online store. Browser-based ad blockers may prevent the pixel from collecting data.
Dimensions: Multiplicity includes all data sharing options to achieve the highest number of clients. It uses the Conversions API, which shares data directly from Shopify servers to Facebook. This means that data cannot be blocked by ad blockers.
If you would like a step-by-step guide in this article, we have made an article on how to link Facebook and shopify below.
Also check out our Digital Marketing services for your business.
Let us begin guide on How to integrate Facebook Conversion API on shopify:
After that you will need to go to your Shopify store and log in to your dashboard. Then follow these steps:
The next page brought will look like this
You may already have the downloaded app when you see the thumbnail and the sales channel.
If you have succeeded so far, congratulations! You have greatly installed Facebook app on your Shopify.
Now, we have to stop it; click the start setup button.
Yes, your domain must be verified: This will ensure that no one uses your Google domain and service without your permission. You will also be able to send emails @ yourdomain.com (for example).
Google requires you to verify ownership of your business before you can sign up for cloud ownership.
You can able to access data directly from Shopify server to Facebook server.
Top setting: Explained
At this point, you might think: “That’s nice! We post events. Wait … what events do you share? Does it only send purchases from Shopify to Facebook?”
Until recently, yes. In an email from their support team, shopify explains that you can now track all six common Pixel events between platforms and JavaScript using a browser.
They still need to update their documentation in the API with this information, which can lead to confusion.
Through our customer experience, events have been successfully transferred from the browser and server.
However, we have noticed some difficulties with integration, so make sure everything is enabled and shipped correctly. Pay attention to any error messages.
And finally, DRUMROLL PLEASE,
Here we have covered latest guide on how to integrate facebook conversion api on shopify, Let us discuss some stats here:
Shopify sales statistics at a glance
Frequently asked questions
1. Are there any requirements for the ad campaign preparation to use the audience?
No, you can stop your ads in any way you choose.
2. Can I use Shopify audiences to create a Facebook-looking audience?
Yes. Because consumer ownership of the same-looking audience is shared with your Shopify manager, you need to use Facebook reporting to get an audience like these.
3. Do I need to open the Conversion API on the Facebook marketing channel to use Shopify audiences?
No, Conversion API is not required to use Shopify audiences.
4. Why is Return on Ad Spend (ROAS) not included in Shopify Audience Reports?
Because there is no way to accurately associate the use of ads with the audience, the return on your use of ads is not calculated by your Shopify manager. To calculate ROAS, you can use Shopify sales data and the number of ads spent on your Facebook ad account.
5. Why Shopify Audiences report data different from Facebook ads report data?
Shopify Audience reports use a different data model than the model used by Facebook ads. Because data are calculated in different ways, reports show different results.
6. Why is the total number of orders not equal to the total number of top products sold?
Because each order can contain many products, the total number of orders usually varies from the number of top products sold.
In this blog we have presented you latest guide on how to integrate facebook conversion api on shopify. We hope it will be useful for you.
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