Is LinkedIn a digital marketing platform?
LinkedIn is an online professional networking service that allows you to connect with colleagues and clients in your industry. It offers an easy way to create profiles, find new job opportunities, send messages, share documents, and much more. But did you know it also has features that can be used as part of a broader strategy for generating traffic to websites or boosting search engine rankings?
If so, then you may want to consider integrating these tools into your overall digital marketing plan. In this article we’ll explore what exactly constitutes “digital marketing” and examine whether LinkedIn fits the bill.
What is a LinkedIn channel?
A LinkedIn channel refers to any one of several specific ways that users interact with LinkedIn’s various platforms. These include:
– Website pages
– Video uploads (videos are now available)
– Slide decks
The most important thing to remember about channels is that they’re all different, which means each one serves a unique purpose. For example, if you have a website, blog post, or video but not social media accounts like Facebook or Twitter, those won’t appear in searches unless you first set up a profile. And while emails and phone calls do count towards your monthly limits, email doesn’t count toward your site’s pageviews or video views. That said, there are some things you should keep in mind when choosing where to place your efforts.
Consider the following factors before deciding what type of channel will work best for your company:
1. Time investment required – If you need something quick, like a press release or a blog post, then you might choose to focus only on email and social media. However, if you want to build long term relationships with contacts who could potentially become future customers, then you’d probably want to invest time creating videos, articles, slide presentations, and other types of content.
2. How often you expect to update – While many people prefer to maintain their own blogs and sites, others don’t feel comfortable doing so. You may instead decide to rely solely on LinkedIn, since updates are generally limited to once every 30 days, though you can schedule them at shorter intervals.
3. Your target audience/audience – If you sell products or services directly to consumers, then you’ll likely want to make sure that your content reaches them via multiple channels. On the other hand, if you provide consulting services to businesses, then your goal is to attract potential employees. The latter case would require you to spend less effort posting on LinkedIn than it does on YouTube.
4. Competition – This depends entirely on the kind of product or service you offer, but it’s safe to say that competitors exist everywhere. So even if you choose to go with just one channel — such as a LinkedIn profile — you still need to compete against the competition by ensuring that your content is relevant, valuable, engaging, and original.
5. Cost – Since each channel requires a separate fee, you must weigh out the costs associated with each option. A basic LinkedIn premium membership can cost $25 per month, whereas a full suite of paid social media management tools from Buffer can run between $300-$1000 annually depending upon package size.
6. Availability – Each channel isn’t always accessible 24 hours a day. Depending upon where you live, you may have to adjust your plans accordingly.
7. Ease of access – Some channels are easier to navigate than others. Websites tend to be very straightforward, but mobile apps can be confusing to figure out. Similarly, while LinkedIn events are fairly simple to attend, the process of scheduling your participation can take longer than expected.
8. Audience engagement – Channels differ greatly in terms of how active they are. An event, for instance, tends to draw attendees who already know each other well enough to engage in conversation. Meanwhile, a group discussion forum encourages interaction among strangers.
9. Frequency – One of the biggest advantages of having multiple options is that you can vary your approach based on the situation. For example, if you have no prior connections within a particular niche, then perhaps it makes sense to start off by participating in groups related to your field of interest. Once you’ve built a reputation, however, you could opt to share links to educational webinars or start writing articles aimed at attracting readers.
10. Connections – As mentioned earlier, LinkedIn is primarily focused on connecting professionals with one another. Therefore, the number of people you’re able to contact is dependent upon your network size. Of course, there are exceptions, especially if you belong to certain industries or professions.
11. Accessibility – Many companies have invested heavily in building their own internal systems to manage their employee networks. Although this is certainly convenient, it can limit the amount of external information that’s made publicly visible on LinkedIn.
12. Personalization – Because you control everything about your LinkedIn profile, including its appearance, it’s possible to tailor your experience to fit your needs. To ensure that your personal branding remains consistent across various channels, try making sure that all content follows similar guidelines regarding keywords, tone, voice, length, etc.
13. Timing – Different channels serve different purposes during different times of the day. For example, a newsfeed update posted early in the morning will get read far fewer times than one scheduled later in the evening. Likewise, if you publish an informative piece on LinkedIn late at night, it’s unlikely to receive nearly as many clicks as one published during prime viewing hours. Keep these differences in mind when planning when you’ll post.
14. Search visibility – Similar to Google AdWords, LinkedIn Ads allow marketers to bid on keyword phrases that are relevant to their business. Unlike Google, however, LinkedIn Ads aren’t displayed alongside organic results. Instead, they show up above sponsored content, which usually comes from third party publishers. Thus, they can help boost your visibility but can’t guarantee top placement.
15. Content creation – Whether it’s writing articles or uploading photos, LinkedIn lets you create whatever content you wish without needing permission from anyone else. All that matters is whether or not you follow proper etiquette when sharing your material.
16. Analytics – To some extent, analytics are applicable to every single channel. After all, knowing what works and what doesn’t helps you improve your methods.
17. Conversion rate – Most major social media outlets track conversions, meaning that whenever someone engages with your content, whether it’s clicking on a link or taking action after reading your words, they’re counted. Unfortunately, LinkedIn doesn’t seem to have anything comparable.
18. Customer support – When you sign up for a paid account, you gain access to customer support representatives who can answer questions pertaining to your account. With a free version, however, you’re left to fend for yourself.
19. Customizable landing pages – While the majority of LinkedIn members choose to see advertisements rather than personalized user experiences, there are some occasions when it’s nice to customize your landing page.
20. Free vs. Paid versions – There are two main varieties of accounts: a free version and a premium version. The former is completely free, whereas the latter includes extra functionality such as custom domains, enhanced security settings, and additional storage space.
21. Brand recognition – By design, LinkedIn places emphasis on providing quality content. As a result, brands typically end up getting credit for helping drive traffic to their websites.
22. Tracking data – Like most major social media platforms, LinkedIn provides detailed stats concerning activity performed by individual users.
23. Interaction rates – If you’re looking to increase interactions between your followers and your brand, then LinkedIn gives you plenty of ways to accomplish this task.
24. User reviews – People love giving feedback. And because everyone knows that word-of-mouth recommendations rule supreme, you can leverage this fact by asking individuals to review your latest project.
25. Traffic generation – Just as you can measure the success of your ads on Google AdWords, you can monitor the effectiveness of your LinkedIn ad campaigns by tracking clickthrough rates and conversion statistics.
26. Conversations – By default, LinkedIn allows users to communicate privately with one another. However, it’s possible to turn conversations public, allowing everyone to view exchanges regardless of relationship status.
27. Data mining – Thanks to advanced algorithms, LinkedIn is capable of analyzing large amounts of data collected from both current and past members. This capability enables it to predict trends, determine hot topics, and uncover hidden gems.
28. SEO benefits – Though not as powerful as Google, LinkedIn lets advertisers optimize search engines. Specifically, you can claim your name and website URL, enabling you to rank higher in search results.
29. Reputation management – LinkedIn is designed specifically for managing reputations. Not only can you respond to comments and endorsements, you can also delete negative ones.
30. Monitoring performance – Finally, since you control the entire setup process, you can easily check the health of your account by logging in and reviewing reports.
31. Security – Due to the nature of the internet, cybersecurity issues remain prevalent. Fortunately, LinkedIn takes steps to protect its members’ privacy.
LinkedIn has been in existence since 2003 and continues to grow by leaps and bounds each year. Today, it boasts more than 890 million members worldwide with an average age of 34 years old. And that’s not all! The site also claims about 45 percent of its users have jobs or are looking for one while another 30 percent want to start their own businesses. This clearly shows why this social network is so popular among professionals across industries – from finance to health care. So what exactly makes LinkedIn such a powerful tool for marketers today? Is it simply a networking website? Or does it come with other features as well which can help you generate traffic and increase conversions when used properly? Let us discuss these questions in detail below.
Is LinkedIn a marketing platform?
It may sound like a silly question but we need to first understand what exactly “marketing” means before answering whether a particular platform should be considered a marketing platform. In simple terms, “digital marketing” refers to any form of online communication (or offline) where brands target audiences via internet-connected devices. It includes paid advertisements on websites, email newsletter templates, banner ads, PPC campaigns, etc. Digital marketing encompasses all forms of media including search engine optimization (SEO), keyword research, content creation, social media strategies, display advertising, video production, etc.
So if you’re selling products or services, then yes, you could consider yourself a marketer. However, if you’re just trying to connect with people who share similar interests and work together towards achieving common goals, then you don’t necessarily qualify as a marketer even though you might still benefit from utilizing some of the aforementioned methods. For example, let’s say I’m building my personal blog. While writing articles and sharing them online will definitely attract readers, I’m not really targeting anyone specifically here. Instead, I am hoping to build up a community of bloggers and influencers interested in topics related to entrepreneurship. Therefore, I would classify myself as someone who wants to create value for others rather than sell anything directly to them.
As a professional blogger, I too follow certain guidelines and rules laid down by many blogging platforms. These include things such as adhering to ethical standards when posting content, abiding by copyright laws, maintaining quality control over the overall look and feel of my blog, and promoting diversity in both gender and race. All of these elements add up to make me a marketer within the context of creating value for my audience. But again, I’m not actively targeting any specific person or group of individuals at any given point in time. Thus, I wouldn’t call myself a digital marketer per se.
But what if I was the CEO of a company whose primary goal is to acquire new customers and expand its customer base? If I were able to successfully leverage the power of LinkedIn to accomplish those objectives, then I’d probably classify myself as a digital marketer. Nowadays, almost every company out there uses Facebook and Twitter to spread word about their latest product launches, special offers, etc. They’re constantly engaging with potential buyers right inside the app itself without leaving home. There’s no reason why companies shouldn’t do the same thing on LinkedIn. After all, most job seekers prefer to check out profiles of prospective employers instead of sending resumes into HR departments anyway.
If you’re already a member of LinkedIn, then you’ve undoubtedly noticed the presence of various sections and tools designed for connecting with people working in different industries. You’ll find groups dedicated to healthcare, education, IT, law, real estate, fashion, sports, technology, travel, food, and many more. Each industry comes with unique attributes that allow you to quickly identify people who belong to it based on their profile information. That way, you can send targeted messages to relevant prospects.
Now, let’s take a step back. What exactly is LinkedIn offering to its advertisers? Well, it doesn’t offer everything under the sun because it’s primarily meant to serve as a place where professionals go to meet new friends and colleagues. As mentioned earlier, it’s a great venue for finding employment opportunities and getting feedback from peers and experts alike.
However, we must keep in mind that LinkedIn isn’t solely focused on helping you land a job. Its main purpose is to provide you with access to qualified leads who fit your ideal demographic. Once they become aware of your page, chances are they’ll visit it regularly. Since most of them aren’t active on Facebook or Twitter, they’ll often click on links leading to other sites that feature useful resources.
That being said, LinkedIn provides several options through which you can advertise your business and get results. Here’s a quick overview of what you can expect:
· Advertise your business on LinkedIn pages
· Promote your products and services on LinkedIn Groups
· Create custom landing pages for lead generation purposes
· Use sponsored updates to promote your business
· Integrate third party applications with your LinkedIn Ads account
Let’s now examine what qualifies LinkedIn as a platform for digital marketing.
What kind of a platform is LinkedIn?
When used correctly, LinkedIn allows you to effectively communicate with people located all over the globe, regardless of their location or current occupation. With LinkedIn Advertising Platform Business Model, you can utilize the following four types of LinkedIn Ads to drive targeted traffic to your website:
1. Sponsored Updates
2. Lead Generation Campaigns
3. Lookalike Audiences
4. Dynamic Remarketing Lists
The best part is that these ads only require a small investment upfront compared to traditional pay-per-click campaigns. In fact, according to HubSpot, you’ll spend less than $100/month to run a single update on LinkedIn. To learn more about how to optimize your LinkedIn Ads, please refer to our guide on How to Run Successful LinkedIn Advertising Campaigns.
Is LinkedIn a business platform?
If you’re planning to launch a startup or plan to hire employees, then LinkedIn certainly is a good choice. Unlike other social networks such as Instagram and Snapchat, LinkedIn enables you to post images, videos, documents, files, presentations, webpages, surveys, polls, white papers, etc.
In addition, it lets you set up events and manage calendars. Also, it supports multiple languages so you won’t face language barriers when interacting with clients and team members. Moreover, it gives you direct access to millions of followers who are likely to buy whatever you have to offer. Most importantly, you’ll never run out of ideas for creative ways to engage with your connections.
While LinkedIn is mostly known for serving as a virtual office space for professionals, it also offers additional perks to non-employees. For instance, you can easily organize private meetings between two parties who are both connected to your LinkedIn account. You can also schedule calls with clients from anywhere in the world without needing to rely on expensive conference rooms and equipment. Furthermore, members can join conferences hosted by other members where attendees enjoy live streaming sessions and Q&A sessions.
Lastly, you can easily integrate your Linkedin account with Facebook Messenger or Slack. This ensures that everyone involved in your project stays updated throughout the entire process.
What are digital marketing channels?
Digital marketing channels are basically online marketing techniques that enable you to reach a wider range of consumers. Some examples include SEO, SMO, SEM, PPC, Social Media Marketing, Content Marketing, Email Marketing, Blogging, Video Production, Mobile App Development, Website Design, etc. When executed properly, they can greatly improve your visibility online. On the flip side, they can also cost quite a bit depending on factors like budget, competition, size of the target audience, and the type of channel you choose to employ.
To sum up, LinkedIn is an excellent option if you’re looking to gain exposure to a large number of professionals. At the same time, it’s also a viable alternative for B2B startups and organizations seeking to establish meaningful relationships with existing clients. With proper guidance, LinkedIn can help you achieve success in both cases.
LinkedIn has grown into one of the most popular and widely-used platforms in the world. It’s more than just a job search tool that you can check out before applying for a new position, it’s also an excellent way to connect with other likeminded people across industries and locations.
Whether you’re looking to build relationships or market yourself as a professional, there are many reasons why you should consider joining this massive audience network. Let us take a look at what LinkedIn is all about!
What type of social media site is LinkedIn?
LinkedIn is not technically considered a social media website because it does not have its own domain name (like Facebook). Instead, users access their profiles by going to www.linkedin.com instead of facebook.com. This means that it isn’t listed in any online directories and cannot be found via Google searches.
It might sound obvious but the best place to start if you want to get noticed on LinkedIn is to join groups related to your field. There are thousands of these groups so make sure yours stands out from the crowd. Once you’ve joined some groups, you’ll need to post regularly within them so keep up the good work and don’t forget to interact with others too.
The way you use LinkedIn differs depending on whether you are actively searching for employment or simply trying to showcase your skills and expertise. If you’re looking for a new job, then LinkedIn is probably the first thing you’d think of. However, if you are already employed and keen to impress potential employers, then you could try creating your own company page on LinkedIn.
If you’re thinking about setting up a company page, here’s everything you need to know about how to set up a LinkedIn Company Page.
Is LinkedIn a form of social media?
No – although it shares similarities with social networks such as FB, Twitter and Pinterest, LinkedIn is primarily designed as a networking and recruitment tool rather than being an open forum where anyone can freely express themselves.
As mentioned above, LinkedIn is heavily focused upon connecting you with other professionals. By doing this, you can quickly find out who else works in the same industry, which makes finding jobs much easier. As well as this, you can easily discover opportunities to learn from other experts in your chosen career path.
Another key feature of LinkedIn is that you can track down contacts, meaning that you can find out who knows whom based on connections and recommendations. In addition to this, you can also send messages to people directly. These features make it easy to stay connected to the people you care about without having to create multiple accounts.
What is LinkedIn business platform?
When you sign up for a LinkedIn account, you automatically receive a personalised landing page called Your Profile. On this page, you can upload images and videos, write articles, add links and include endorsements. Endorsements help other members identify who you are professionally and what kind of person you are. They do not mean anything unless you personally endorse somebody.
In order to gain visibility on LinkedIn, you must become a “Pro” member. Pro membership gives you additional benefits including sending emails straight to prospects, customising your LinkedIn homepage, adding video content to your profile, sharing updates and engaging with people outside your network.
Although there are lots of ways to advertise on LinkedIn, we recommend focusing on two things: building strong connections and driving traffic to your web pages/blogs. When you build a large enough base of followers, chances are they’ll click onto your blog posts that you shared on your own feed. And if those readers turn into customers, you’ll benefit financially.
So let’s say you run a small restaurant, you would want to focus on getting people coming to your restaurant and promoting your food products. To achieve this goal, you could create a special offer for diners visiting your restaurant and encourage them to come along to your events.
You could even host an event where you invite guests to bring their friends along and everyone wins something delicious. Alternatively, you could hold a competition where participants win prizes after completing certain tasks.
How can I generate leads and drive traffic to my websites or blogs while using LinkedIn?
There are several different methods you can employ to boost the number of visitors to your website. For example, you could create a short article describing your product or service and publish it on LinkedIn Pulse. This allows you to target specific audiences interested in topics relating to your niche.
To increase engagement, you could ask questions and answer comments posted under your article. Or perhaps you could interview successful entrepreneurs and ask them about their experiences working in your sector.
These suggestions alone won’t guarantee you success, however, it’s worth noting that LinkedIn has nearly half a billion active users worldwide. So whatever you choose to do, remember that you need to stand out amongst the rest in order to attract attention.
A great tip to use whenever possible is to link to your website or blog from your LinkedIn profile. This helps you build credibility and trust among your existing connections and potential clients alike.
Once you have built up a sizeable list of connections, you can schedule regular meetings with each individual to discuss how he or she uses LinkedIn in his or her day-to-day life. Through these conversations you can determine what needs you can fill together and begin developing long term partnerships.
What is LinkedIn used for in business?
While LinkedIn is predominantly used by individuals looking for employment, businesses can also reap rewards by employing targeted campaigns. Businesses can use LinkedIn to distribute press releases, manage client relations and boost employee morale.
For instance, you could issue a news release announcing a change in management team, reward employees with bonuses or give away gifts to thank staff for outstanding performance. All of these actions can improve productivity levels and ensure loyalty towards your organisation.
Alternatively, you could organise internal competitions between teams or departments to motivate workers and foster camaraderie. And finally, you could create adverts encouraging current and prospective employees to apply for vacant positions.
All of these strategies rely on making effective use of LinkedIn’s advanced features. For example, you can create highly visual presentations that allow viewers to navigate seamlessly throughout your slides, allowing them to browse content faster.
Other useful tools include the ability to embed live feeds showing real time activity on LinkedIn and integrate third party applications to enhance functionality.
By learning how to properly utilise the various functions offered by LinkedIn, you will be able to better engage with your community. Remember when targeting your ideal customer, you need to understand exactly what motivates him to buy and act accordingly.