Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
If you’re not tracking your IVF & fertility practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new IVF & fertility practice is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Find And Engage New Patients For Your IVF & Fertility Practice
Choosing an IVF & fertility doctor is one of the most important healthcare decisions a patient may make in their life. These physicians are experts in reproductive health, including pregnancy, surrogacy, infertility, and genetic testing. They perform a vast number of treatments in order to help those with fertility issues. As IVF & fertility doctors strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving IVF & fertility practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the IVF & fertility industry. Patients who need your services will be able to find your facility through your excellent marketing and eye-catching website.
Some physicians in the IVF & fertility specialty will provide comprehensive reproductive services. When someone feels comfortable with a practice and its physicians, they will become loyal patients who make referrals to family members and friends. Just as your patients receive medical care tailored to their specific needs, your practice deserves a marketing plan customized to grow your business. Cardinal’s comprehensive marketing strategy can connect those prospective IVF & fertility patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help women easily find your practice.
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