Whether you are just starting your business or you are an old hand, a new year means new beginnings and your marketing plan is no exception. Successful marketing is no accident. You can achieve consistent success by creating a simple checklist which will supercharge your digital marketing plan.
Start with the “bulls-eye”, this is your demographic, your sweet-spot. Fight complacency on this at all costs. Who are your customers, who are you marketing to and why? If you changed, upgraded, enhanced or added any new products or services in the past year then you need to review your “bulls-eye”. In fact, even if you didn’t change the market did and continues to do so. Review your “bulls-eye” on a regular basis and you will be glad you did.
Next, identify your competition. Who are your direct competitors? Who are your indirect competitors? Are there any other businesses that overlap yours? Brainstorm and take some time out for a whiteboard session! This might seem easy but it actually demands a lot of work and it is the key to understanding your market and your niche. Moreover, it allows you to see opportunities that others overlook.
Finally, make a habit of critically reviewing your product or service offering. Ask, “What is the compelling feature of this product or service?”In other words, what differentiates your product from the competition?
These three steps may seem basic and they are, because taking them means practising fundamentals. It may not sound sexy up front but these steps will guarantee the highest ROI from your digital marketing plan:
Your “bulls-eye”: Your customers adapt to new advances like everyone else so what’s happening in their world? Has a new product or app suddenly materialised or is something promising on the horizon that you can incorporate or use to communicate? How do you leverage market changes to maintain customer contact? What vectors will most efficiently communicate to you market?
Your competition: Understand your competition and they can help you in many different ways. For instance, what vectors are they using successfully? Are they pushing into a new demographic? Are they missing an opportunity that you have identified?
Your products or services: What makes your product or service unique and compelling to the customer? Which marketing vectors might enhance sales of your product or service?
There are a multitude of marketing choices out there do you know them all? I certainly don’t. But I do know that if I review these three steps then my own digital marketing selection nearly takes care of itself. So, if you want a highly responsive and agile approach to keep your current clients and gain new ones, just follow the simple steps below:
1. Your “bulls-eye”: Fight complacency on this at all costs. This is your demographic, your sweet-spot. Who are your customers?
2. Your competitors: Who are your direct competitors? Who are your indirect competitors? Are there any other businesses that overlap yours?
3. Your products or services: Ask, “What is the compelling feature of this product or service?” In other words, what differentiates your product from the competition?
If you make this a habit, then you are off to a fantastic 2020.
123 Internet Group is a full-service digital marketing agency dedicated to supporting and growing the online presence of businesses and influencers. With a head office in Milton Keynes and further locations in Northampton and London, we offer website development, search engine optimisation, social media management, 3D Immersive Photography, and hosting and email services. For more information about our services or advice on how to improve your online marketing activities, please reach out and connect with us via our website or our social media channels.