Recently, Google announced a few updates that will revamp advertising. Our list highlights the key ones that can help you change your game immediately.
The new features for local advertising were announced during a Google Livestream event at the end of May. Ads for local inventory now feature the “Pickup Later” option. Also included are new ad formats for local campaigns.
What are the Latest Google Updates 2021?
Here we are enlisting the major changes which are coming along with the latest Google updates.
Ads suggested automatically
Ads for local businesses will now appear in a new format called Auto Suggest. The ads that appear in AutoSuggest are based on the user’s location. The Google Maps app displays ads related to your search. Based on the location of your search, you might receive an ad for a nearby boutique shop when you search for [silk].
Navigational ads
Additionally, it unveiled a new format for local Navigational ads. Maps now display navigational ads along with driving directions. Businesses use this technology to display advertisements to transit users. An advertisement for fuel might appear nearby while you drive, for instance. As you travel, you can modify your route to include the advertiser’s location. Likewise, Google displays driving directions ads in a “safety-conscious” manner.
Similar Places ads
The company also introduced a new local ad format called Similar Places Ads. If you search for a particular business location but it is closed, you see these ads. When that happens, Google might display a similar business on the map with the label “Similar and open.”
Three of these ad formats will be available to advertisers in the second quarter of this year. In addition, the formats will be available globally for all advertisers.
Pickup later
A Google open beta program will allow US advertisers to designate local ads with a “pick up later” feature. This is going to be included in the latest Google updates. Additionally, local inventory ads will now offer the option to pick up today or to pick up curbside. The number of “in stock” searches has increased over 800% over the past year, Google reported. You can enable the pickup later feature for your Google Shopping Ads, in the Merchant Center. The company also announced many partnerships at I/O including Shopify integration. Additionally, Google offers free product listings for retailers using WooCommerce, GoDaddy, and Square. Shoppers will be able to see products during searches. While the retailer can use this feature to present their products.
Along with those updates, the company also announced a new screen that presents a seller’s entire offering of buying options. In addition to the Shopping tab and Google Search, other platforms including YouTube and Image search are being tested with the intent to launch this year. That’s it for the latest updates.
Improved automation
By using products that dynamically respond to market conditions, advertisers can automatically tap new pockets of growth. The economic recovery following the Covid-19 pandemic was the driving force behind this. With Smart Bidding, advertisers are automating more aspects of their campaigns than ever before. To achieve this, Google has been a key player. These latest Google updates will improve this feature even more.
Video action campaigns
Viewers are turning to YouTube to learn new skills, connect with others, and discover their next purchase. 70% of YouTube viewers say they have purchased a brand they saw on YouTube. As a result, Google built TrueView for action, a direct response solution for brands to interact with prospective customers on the watch page.
Customer journeys are becoming more complex, so it’s imperative that you reach customers when they are exploring and evaluating. With Video action campaigns, the company is extending TrueView’s best features to more places on and off YouTube. Video action campaigns drive 20% more conversions per dollar than TrueView for action.
In light of the recent shift to digital media, it is vital that organizations adopt the latest Google update promptly. In addition, you will need to plan your Search Engine Optimisation (SEO) service and strategy as well.
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