The digital marketing industry is one of the fastest growing worldwide. According to Statista, global marketing spend on digital advertising will increase to over US$335 billion with a CAGR of 12.7%. It is expected to reach US$415 billion by 2021. With this growth comes an opportunity for small-medium businesses to take advantage of the new technologies and capabilities available to them.
With the rise in digital capabilities and platforms, a specialized Digital Marketing Agency will provide tailored services to small-medium businesses, enabling them to make the most of the online opportunities available to them. From website development, content creation and optimizing search engine results – to online advertising, social media marketing, email marketing, and lead generation, the agency will provide its clients with the tools required to solidify and grow their online presence.
As a result, clients will be able to increase their sales revenues, greatly improve their reputation, and build their brand successfully within an oversaturated digital landscape.
The Digital Marketing Agency can explore the possibility of partnering with the following external stakeholders:
These partnerships can help the agency instrumentalize its marketing strategies, better manage ad operations and optimize customer engagement to boost its overall performance.
Digital marketing agencies are responsible for providing tailored solutions to help businesses reach their target markets. In order to do this, they must understand the market and develop strategies to reach those audiences. Some key activities include:
The digital marketing agency needs key resources to run the business successfully. These include:
The Digital Marketing Agency offers a highly tailored and comprehensive range of services to customers who are looking to improve their digital presence, increase their online visibility, and maximize their ROI. Our value propositions include:
A successful digital marketing agency should implement a variety of channels for promotion, each with its own advantages. The key channels for promotion include:
Organic web search is a cost-effective way to build an online presence, as it generates organic traffic from people searching for services or information relevant to the business. It involves optimizing website content and structure for search engine indexing.
Referral and word-of-mouth is an effective way to attract and retain customers, by leveraging existing customer relationships, so that potential customers are made aware of the company and services it provides. Referrals can also be acquired via online customer review websites, customer-facing contact pages, and other customer-centric channels.
Google Ads and Facebook Ads are powerful paid promotion channels, and are highly targeted so that the right people are reached at the right time. Additionally, they enable feedback via analytics to ensure campaigns are optimized and adjusted accordingly.
Organic and Paid Social Media enables an organization to engage with its customers in a meaningful way, and build relationships beyond the one-time transaction. Organic social media involves creating content that resonates with the target customers, while Paid Social media is a more direct way to advertise services on popular channels.
Email and Text Message Marketing is a cost-effective way to acquire, convert and retain customers, by delivering relevant and personalized messages directly to existing customers or prospects. Careful tracking and segmentation is crucial for success.
The target customer segments of the Digital Marketing Agency are small to medium business owners and entrepreneurs:
Cost structure refers to the expenses associated with running a Digital Marketing Agency. These costs can include, but are not limited to, the following:
In conclusion, the Digital Marketing Agency Business Model Canvas has proven to be an effective tool for entrepreneurs who are looking to start their own digital marketing agency. It provides a comprehensive overview of the process of launching a successful digital marketing agency and provides a framework for accurately assessing the success of such a venture. Additionally, the Business Model Canvas serves as an effective guide for identifying potential opportunities in the digital marketing industry, as well as estimating potential costs and returns on investments. Finally, it provides a valuable tool for assessing the feasibility of potential business strategies and their associated benefits.
|Digital Marketing Agency Business Model Canvas Template
Digital Marketing Agency Financial Model