LawConnect, a platform to help people find a lawyer online, has appointed Tug to digital marketing and social duties. The announcement comes ahead of the Rolex Sydney Hobart yacht race and LawConnect’s sponsorship of Christian Becks supermaxi in this year’s race.
LawConnect was founded in 2015 by two lawyers who were frustrated with how time-consuming finding a lawyer was. In addition to building a platform to help people find a lawyer.
Tug has been appointed to drive consumer awareness of LawConnect across digital channels including content creation, organic and paid social strategy and creative, as well as the relaunch of LawConnect across Instagram, Facebook and LinkedIn and PPC.
LawConnect owner, Christian Beck, a leading Australian technology entrepreneur and avid sailor, will captain the LawConnect supermaxi at this year’s Rolex Sydney Hobart. Tug will work closely with the crew to bring their experiences to life for a global audience across social platforms, from its offices in Sydney, London and Toronto.
“Having worked with Tug previously, they are best placed to lead the digital marketing for LawConnect as we look to drive consumer awareness and education,” Alexandra Steadman, global CMO of LawConnect and the LEAP Group of companies.
“They have demonstrated a strong understanding of our business, its objectives and how to realise them, and I look forward to partnering with them once more.”
Charlie Bacon, client service director at Tug added: “We’re delighted to bring our extensive expertise to LawConnect at an exciting time in their growth. In addition to our ongoing work, we look forward to ensuring the brand features prominently across social media during the Rolex Sydney Hobart yacht race and have already developed some innovative content concepts that we can’t wait to bring to life.”
LawConnect is the latest in a series of new business wins for Tug in recent months. In September it was appointed by global restaurant booking platform Dish Cult for SEO across key marketing including Australia, New Zealand and UK. Last month it renewed and expanded its remit with Budget Direct Singapore and EasyCompare Thailand.
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