Macy’s Inc. is partnering with Facebook Inc. < period data-channel=/ quotes/zigman/9962609/ composite data-bgformat > FB, +0.42%to bring nearly 150 brands to The Market @ Macy’s in 9 shops during the vacations. The Market brings brand names to some of the department shop seller’s most trafficked shops, and the Facebook collaboration will include little organisations and e-commerce brands to physical areas. The company is likewise broadening the virtual and increased reality furniture shopping experience to 69 stores nationwide by early November. During the pilot, Macy’s found that the tech addition grew the typical basket size by more than 60%. And use of the VR installation lowered the number of returns. Macy’s has actually added virtual mirror technology that showcases more than 250 charm items, and they’re checking it for the mobile app, and innovation is being used to improve training of charm partners. Radio-frequency identification (RFID) is getting a boost to improve store operations. Macy’s shares have rallied 39.6% for the year to date, outpacing the S&P 500 index < span data-channel=/ quotes/zigman/3870025/ realtime data-bgformat > SPX, +0.41% which is up 8.1 % for the period.Have breaking news sent to your inbox. Subscribe to MarketWatch’s free Publication emails. Register here.