International Beer & Pizza Day – 9th October
This probably isn’t going to work if you’re offering fine dining but if simple restaurant food is your thing then you should be giving a digital nod to Beer & Pizza Day.
In the run-up to the event, create some digital assets pairing your beer selection with your pizza flavours (with tongue-in-cheek tasting notes). Go one step further and educate your social followers with simple beer and pizza facts and history – you’ll have everyone salivating over your menu in no time.
Celebrate this epic pairing on the 9th October with a Beer & Pizza night, perhaps offering a pint-and-slice deal or 241 on pizzas.
International Chef’s Day – 20th October
It’s no secret that chefs are some of the hardest-working professionals out there – long hours in a high-pressure environment is a career choice that’s not for the faint-hearted.
Celebrating International Chef’s Day isn’t necessarily an obvious way to bring in customers but it is a chance to showcase your team, your personality and connect with your community.
Pay homage to your chefs with some simple videos and images to show how much you appreciate their commitment and artistry in the kitchen. Your guests will rarely have chance to see who prepares and cooks their food, so shine a spotlight on your kitchen team by sharing little-known facts about each member or recording a time-lapse reel of an evening behind-the-scenes in the kitchen.
International Day of Happiness – 20th March
Wouldn’t it be wonderful if we could all share in a happy day doing all the things that make us smile? On International Happiness Day, start a conversation on your social channels and ask your followers what makes them happy.
Record videos of your staff talking about the things and people that make them happy (be sure to include a few menu items e.g. a pint with my friends after work). Even better, offer a few random acts of kindness with a free pint for the first person to respond to your post or a meal for 2 if someone mentions a person that makes them happy.
There’s no direct call-to-action here but it’s a chance, again, to show personality and care for your community which stays in the minds of people longer than a simple sales message.
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