Master of Digital Marketing (Online) | UTS Online

Description of the Course
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4 Number of units
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The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

All units from the Graduate Certificate
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4 Diploma units
or continue studying
All subjects from the Graduate Certificate
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8 subjects from the Master of Health Services Management

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

Is it essential to have a background in marketing for this course?

Yes, entry to the Masters will require some background knowledge of marketing. As per the eligibility criteria, applicants of the Masters must have completed a UTS-recognised bachelor’s degree in Marketing, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If you are new to marketing, you may be eligible for entry into the Graduate Certificate.

With digital marketing evolving so fast, will I learn the latest technology/strategies?
Will I learn about customer data and analytics in this course?
What’s the employer demand for professionals with these skills?

Yes, entry to the Masters will require some background knowledge of marketing. As per the eligibility criteria, applicants of the Masters must have completed a UTS-recognised bachelor’s degree in Marketing, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If you are new to marketing, you may be eligible for entry into the Graduate Certificate.

This course is informed by industry with topics designed to respond to emerging channels, platforms and tactics of contemporary strategies. It equips graduates with the skills to enable effective leadership and decision making, how to best leverage innovative tools and practices, form, lead and transform marketing functions. You’ll also develop the knowledge to champion solutions to current career and organisational problems, as well as be prepared for a fast-moving and adaptable future.

This course will develop your skills in customer analytics, marketing performance and optimisation. You’ll learn to understand the application of MarTech stacks, including automation, machine learning, AI and other contemporary tools.

There is a growing skills shortage in digital marketing. Coupled with the fact that 80% of Australian marketers believe that digital marketing is vital to the success of their organisations, the ability to harness and apply the knowledge learned from this course will give you a competitive edge.

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