Microsoft has launched a new digital marketing platform for small and medium-sized businesses: Digital Marketing Center. It is an experimental project by Microsoft Garage that allows SMB owners to manage and publish their digital marketing strategies across multiple platforms all at the same time.
Digital Marketing Center is powered by artificial intelligence (AI). It allows SMB owners to optimize and automate digital marketing plans including organic social media and digital advertising campaigns across multiple platforms such as Microsoft, Google, Facebook, Twitter, and Instagram.
Let’s discuss some of the key features and capabilities of Microsoft’s Digital Marketing Center:
Thanks to its Artificial Intelligence (AI) capabilities, companies can quickly and easily create digital marketing campaigns and set advertising goals, helping them convert potential audiences into physical visitors among several other benefits.
Digital Marketing Center further helps SMB owners optimize their ROI with AI, which automatically distributes their budget across platforms to help them get possible returns on their investment. Furthermore, companies can review key metrics like impressions, clicks, and engagement at once.
Digital Marketing Center allows businesses to draft and schedule content to publish on linked Facebook accounts. It also provides businesses with an option to interact with their customers: Like and reply to comments on Facebook and Instagram posts. Companies can easily keep track of key metrics like impressions, engagements, and audience growth, all in one place
Digital Marketing Center, is currently in beta and is limited to small and medium-sized businesses in the U.S. Folks at Microsoft Garage are also offering $100 credit for beta testing to select participants.