NEW PODCAST INTERVIEW PUBLISHED via eMarketing Association! Power Marketing – Creating Music for the Video Game Industry – Chase Bethea

NEW PODCAST INTERVIEW PUBLISHED via eMarketing Association! Power Marketing – Creating Music for the Video Game Industry March 2, 2024 I had the pleasure of being invited by Kevin Lee, CEO of Didit and the eMarketing Association Podcast, and interviewed about Creating Music for the Video Game Industry. In this episode we discuss a myriad of topics such as: With the Guidance that Comes from the Game Developer How Does It Influence my creative process? How Do I Think Through the Composition Process Emotionally? Composing music from the “Dark Place” vs a “Good Place” True Sonic Identity and How Marketers Think about Creating an Audio Identity that Resonate with their Brand Ethos My Transpicuous Thoughts on A.I. Replacing Me Music from a marketing perspective the importance of audio from a recall and emotional perspective and more! Thank you Kevin Lee for booking me for the Listen in and I hope that you enjoy!