eCommerce in the Nordics is flourishing. Last year sales throughout the area hit an they will run the enterprise from Germany.
So what does this mean for sellers in the area?
In a research study ahead of eTail Nordics(Second- 3rd Oct, more on this to come), WBR found that almost half (46 percent) of retailers they surveyed were adversely anticipating the Amazon move, thinking they will ‘interfere with the market and set unrealistic standards.’ Surprisingly, just over a quarter (26 percent) responded favorably to the obstacle, stating it’s a chance to utilize a recognized marketplace.In fact, it’s a market
that is increasingly embracing a market method, providing their clients a much better selection of products, quality of service and profitable rates. Nordic consumers have a variety of marketplaces to pick from, and they are certainly growing in appeal. Here is a snapshot of some of the ones to enjoy: One of the longest standing gamers in the region, Danish electrical retailer Wupti has been in business for more than 10 years and their marketplacewelcomes over a million regular shoppers on a monthly basis. Elkjøp, another wonderful market success story, is the biggest consumer electronic devices retailer in the
Nordic countries, with 400 shops in 6 countries and 10,000 employees. Komplett.no is one of the most significant online seller in Norway, offering a broad series of items, from computer system equipment,
insurance coverages to vehicles and appeal products. [For more insight into their extremely successful marketplace, check out this video] Coolshop released in 2003 under the viewpoint:”Why should ” In their own words,”we were three young people who set out to produce an option to the conventional high street shop which had actually never actually been challenged on price. “They now reach over 1.6 million, and the service has actually expanded to sell across 22 classifications, offering customers the highest quality products and worth for money.And it’s not simply electrical and general merchandise that’s getting the market makeover. New gamers on the marketplace scene include Afound, the current fashion offering from the H&M Group, a bargain-hunting paradise celebrating local style brand names that launched early summer.So should merchants in the Nordics hesitate of the approaching Amazon hazard? Well yes and no. There’s no denying Amazon has actually re-defined&the modern-day shopping landscape, their laser concentrate on providing the most smooth, expense effective experience for their customers has set new standards in retail. But currently we’ve seen that many retailers are seeing Amazon’s relocation into the region as an incentive to adapt to new needs set by their clients. The laid back mindset, so associated with the Scandinavian region, is epitomized by Peter Hvidberg, head of ecommerce at Intersport Group, who
stays confident that whatever Amazon throw at them, they’ll find a service.” Intersport has 6000 stores in 46 countries– we have a truly solid platform and strong commitment from our providers, so Amazon is not going to be a danger to us. I believe the greatest threat is towards the small companies. “Time will tell the effect that Amazon will have on the Nordics market, exactly what we can be sure of it that the marketplace design, now accepted by so numerous of the regions leading players will continue to bloom, so possibly Amazon won’t have rather the reception they’re expecting.If you want to talk about any of the case research studies described, we will be at eTail Nordics in Copenhagen Second and 3rd October on stand number 2, and we ‘d love to talk about how we might help you grow your service.