Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: The Hotel Digital Marketer’s White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey.
Read the NextGuest Digital Q3 2019 white paper to learn about:
- What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we take a look at alternatives to standard loyalty programs, the importance of data privacy, the continued rise of metasearch, and more.
- From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Viceroy Hotels and Resorts, The Hotel Zags Portland, and InterContinental Chicago.
- Metrics that Matter: The key to success is knowing what is considered to be not just good, but great. We take a look at some trending initiatives like Instagram Story Ads, Metasearch, and YouTube for baby boomers.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at how Starbucks taps into nostalgia and how Bud Light keeps up with relevant cultural sensations.
Plus other valuable insider information, including a recap of the previous quarter, creative concepts from the NextGuest Idea Shop, and more.
Click here to access your copy of the whitepaper today.
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