There area large number of “off-line” marketing techniques you can use to drive traffic to your Web site. I will list a number of them below – please feel free to email me with any I’ve forgotten to include in this list.
Main Offline Marketing Goal
The offline effort should focus on getting your Web site Home Page address seen and remembered by as many potential Customers as possible. This is a very good reason to try to keep your Home Page address as easy-to-remember as possible. Ideally, it would be your business name.
The best way for small/midsize businesses to do this is to register an Internet domain name for $10-$35/year (price depends on registrar used). “.COM” is the most common domain name extension (top level domain or TLD), but don’t forget the relatively new “.BIZ” top level domain, especially if all of the best “.COM” domain names for your business are already registered.
Once you secure your own domain name, finding an online service to host your site “virtually” is very inexpensive and easy to do.
If your business must be a sub-directory on a mega-site unless (for example, you’re a franchisee of a very popular, well-known brand), then the your task is to make sure that your information is accurate and easy to find on that mega-site (ex. if you operate a bricks and mortar retail location, make sure the mega-site “store locater” information for your location is up-to-date and accurate).
Here’s my list of offline promotion ideas:
Online Opportunities (low cost/no cost):
Note: My name is Dave Ingalls. If you need help with your SEO and/or Digital Marketing tasks, please review the B2B SEO Services and B2B Digital Marketing Services I offer.