Pandora’s Programmatic Audio Marketplace Enters General Availability

OAKLAND, Calif.–(

AdsWizz previously this year even more confirms Pandora’s management in advertisement tech, making it more ready than ever to serve publishers and brand names worldwide.

“Programmatic is a key reach vehicle and bringing digital audio into the mix is an excellent way to expand that reach,” stated Craig Stimmel, who leads digital collaborations at P&G. “This addition will assist take friction out of the system and allow actual time optimization so our brand names can more quickly find their customers while delivering maximum returns.”

“Our users are incredibly engaged with our content, spending over 24 hours monthly listening,” stated Trimble. “By increasing our ad-supported offerings we are opening additional profits streams and increasing Pandora’s monetization capabilities.”

Check out more in the blog site post here. ABOUT PANDORA Pandora is the world’s most effective music discovery platform– a location where artists discover their fans and listeners discover music they like. We are driven by a single purpose: unleashing the boundless power of music by connecting artists and fans, whether through earbuds, automobile speakers, survive on phase or anywhere fans desire to experience it. Our group of extremely trained musicologists examine hundreds of attributes for each recording which powers our exclusive Music Genome Task ®, delivering billions of hours of customized music tailored to the tastes of each music listener, loaded with discovery, making artist/fan connections at unmatched scale. Established by artists, Pandora empowers artists with important information and tools to assist grow their careers and link with their fans. | @pandoramusic | | @PandoraBrands |

Be the first to comment

Leave a Reply

Your email address will not be published.