Ruder Finn Acquires Malaysian Digital Marketing Agency Pandan Social | Branding in Asia

Ruder Finn Acquires Malaysian Digital Marketing Agency Pandan Social | Branding in Asia

Ruder Finn has acquired Pandan Social, a Malaysia-based digital marketing agency. The strategic move enhances Ruder Finn’s commitment to strengthen its leadership position in the digital marketing landscape, the agency said.

Founded in 2018, Pandan Social has a team of more than fourteen digital experts including strategists, creatives, and analysts, who specialize in connecting brands with their online communities and brand advocates. Their tailor-made, data-driven strategies consistently achieve outstanding results for their clients.

“We are excited to become part of the dynamic and rapidly expanding Ruder Finn team,” said Daniel Woodroof, Pandan Social Co-Founder.


“This partnership will empower us to amplify our expertise and deliver even more impactful digital marketing solutions to our clients.”

“Together, we are poised to set new industry standards in digital marketing,” added Brandon Lee, Pandan Social Co-Founder.

The Pandan Social team will be integrated with Ruder Finn’s digital arm, RFI Asia, combining the strengths of both firms. Pandan will continue to provide its suite of comprehensive digital services, including social media management, web production, graphics, video production, and influencer marketing, tailored to digital-savvy consumers.

“We are thrilled to welcome the Pandan Social team into the Ruder Finn Group. Pandan Social’s expertise in crafting analytics-based strategies will be valuable to our digital marketing practice,” said Kathy Bloomgarden, CEO of Ruder Finn. “This acquisition underscores our commitment to delivering innovative digital marketing solutions that meet our clients’ evolving needs.”


Elan Shou, Global Chief Growth Officer and Managing Director of Ruder Finn Asia, added, “Our aim is not just to adopt the latest trends but to be the trendsetters in the digital marketing space. By harnessing the creative energies and expertise of both our teams, we are set to redefine the standards of digital marketing and communications, offering unprecedented value to our clients and setting a new benchmark for our competitors.”

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