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Senior Living Digital Marketing Agency: CodeDesign

Senior Living Digital Marketing Agency

The landscape of the senior living industry has undergone significant transformation, and in order to remain relevant, your community must adopt a contemporary digital marketing approach. Having a website alone is insufficient; your entire strategy – encompassing lead generation, lead nurturing, and securing deposits – must align with the expectations and requirements of your prospects. Additionally, demonstrating return on investment and maintaining high occupancy rates has become increasingly critical. Gain a competitive advantage for your community by implementing a personalized digital marketing strategy.

We have a team of elite digital marketers to take your senior living community to the next level

At CodeDesign, we take great pride in our exceptional team of marketers who are passionate about digital marketing and eager to tackle new challenges to help our entrepreneur partners succeed in their ventures. 

Our team comprises of certified instructors, subject matter experts, and thought leaders in a range of areas such as advertising, content marketing, Google ads, PPC, SEO, social media ads, and data analytics. All of our marketers hold certifications from top-tier and recognized academies.

Our team focuses on a data-driven and practical approach to provide maximum value to our customers and brands. You can find a complete list of our elite team members in the “About” section of our website. As a leading senior living digital marketing agency, we are dedicated to assisting you with your digital marketing needs. We invite you to work with us and experience the difference. Read this guide where we discuss ideas on senior living marketing.

Case Study: AVA Clinic

AVA Clinic

AVA Clinic is a leading fertility clinic in the Scandinavian market and is located in Riga, Latvia. They offer advanced fertility and family planning solutions for women. Due to the progressive Latvian legislation for assisted reproduction, AVA Clinic can cater to a more diverse and inclusive population than clinics in neighboring countries such as Sweden and Norway. Therefore, AVA Clinic provides a beacon of hope for women with fertility challenges who are unable to receive treatment in their home countries.

The challenge that AVA Clinic faced was developing a consistent and cost-effective lead generation strategy. As the decision to start a family is a life-changing one, the customer journey includes a long consideration phase. Therefore, the clinic requires a constant stream of leads to convert to clients several months down the line.

To address this challenge, our digital marketing agency team restructured AVA Clinic’s entire paid search strategy, prioritizing the top converting keywords and creating a clear campaign hierarchy. This resulted in a 336% increase in website leads within three months of implementing the new strategy. Furthermore, the Cost Per Lead from Google Search decreased by 72%.

On Bing, we achieved a near 100% impression share with an average position of 1.08 and a conversion rate of 43%. These conversions occurred at almost 1/10th of the cost of those coming from Google. The personalized experience created by our Paid Search ads allowed AVA Clinic to generate consistent leads and turn them into clients, providing hope to women looking to grow their families.

Creating Innovative Marketing Campaigns for Companies Worldwide

Code Design has received numerous Awards and Recognition for our exceptional services in Certification and Accreditation. As the #1 Top Digital Strategy Agency for Clutch, we are renowned for our problem-solving approach, communication skills, and reporting abilities. Additionally, we are proud to be recognized by Top Interactive Agencies, TDA, HubSpot, and as a Google premier partner.

Our agency takes pride in being goal-oriented, multicultural, and transparent, with a team that can provide super-fast turnaround times. With a presence in 12 different time zones, we work tirelessly to enhance the online presence of growing companies on local, national, and international scales.

Our approach involves working closely with senior living communities and their teams to understand their unique needs and utilize the diverse talent at our agency to create highly innovative marketing campaigns. We strive to exceed our clients’ expectations and provide them with the recognition and awards they deserve for their hard work and dedication.

Digital marketing services for senior living companies

Media Buying Experts

Paid Search – Google Ads & Bing Ads | International PPC

Digital Strategy and Sales Funnel Optimization

Social Media – Facebook and Instagram Ads

WordPress or Headless CMS development

We Understand The Complexities of Communicating to Seniors and Their Adult Children

When it comes to marketing senior living communities and nursing homes, it’s essential to understand the unique challenges of communicating with the target audience – seniors and their adult children. Seniors are often hesitant to make changes in their living arrangements, especially if they’ve been in their home for a long time. They may feel apprehensive about moving to a new location, meeting new people, or adjusting to a new lifestyle.

On the other hand, adult children who are researching senior living options for their parents want to ensure that their loved ones receive the best possible care and support. They want to find a place that offers comfortable living arrangements, medical care, and social activities to keep their parents engaged and active.

Marketing to seniors and their adult children requires a unique approach that considers their distinct needs and concerns. You need to speak their language, understand their worries, and demonstrate that your senior living community can meet their expectations.

At CodeDesign, we understand the complexities and challenges of communicating with seniors and their adult children. We have extensive experience in developing tailored marketing strategies that resonate with this demographic. From creating compelling content to managing social media campaigns and implementing search engine optimization, our team of marketing experts can help you attract more potential residents to your senior living facility.

Get Expert Digital Marketing Advice with CodeDesign’s Free Consultation Call

Schedule a consultation call to discuss the potential work opportunity and assess whether it’s a suitable fit. Most digital marketing agencies offer consultation calls to gain a better understanding of a company’s needs and objectives, ensuring that their values and strategies align with the ultimate goal. At CodeDesign, we provide a complimentary consultation call to showcase our expertise and enable prospects to receive advice from top industry experts, ensuring long-term success.

During the 30-minute consultation call, you will learn about industry trends, competitive analysis, and potential next steps to achieve long-term success. Visit our about page to witness our in-house professionals working tirelessly to execute result-driven digital marketing campaigns.

Visit the “Request a Quote” page to fill out the form with your name, company email, website URL, phone number, and a brief overview of your main challenges and goals. This form enables us to prepare before our meeting, ensuring we can focus on more relevant topics and maximize proactive time.

You can also directly email us at [email protected] to learn more about our services and how we can help your brand succeed on a global scale.