Social Commerce: a new difficulty for e-commerce

The Association of Digital Economy (adigital) and the consulting company imaginative territory, bring together major market gamers to go over the increase of social commerce within the structure of the Ecommretail fair being kept in Barcelona

Growth in turnover e-commerce is a truth and if we add to this the increase of social networks we have as an outcome a brand-new concept: social commerce. This situation is inspiring customers to embrace new intake practices and that is why there are many companies that are effectively integrating social media with online sales. Adigital and Creative Area bring to the very best examples such as Facebook, Munich or Privalia among others, this new practice.Adigital (Association of Digital Economy)and the consulting firm of Social network Marketing Creative Territory, organize a #Tc Talks Social Commerce to be held on Thursday March 3 at the ecommretail reasonable, in order to interact exactly what this brand-new practice suggests, contributes and exactly what it will mean for business in the future. In addition, they will handle two other locations: social shopping and social sales forces.Adigital and Territorio Creativo have collaborated to produce these days(the only ones of this character in the entire fair )since it is a really topical content that not just suggests brand-new practices but likewise, the birth of a new kind of users. The success of this #Tc Talks Social Commerce will be guaranteed thanks to the work of Adigital and Tc for bringing speakers from various and essential business such as Google, to discuss their brand-new contributions to Social Shopping and Linked-In as a tool of Social Sales Forces.Another key topic will be the video as a key tool to improve the conversion rates in online purchases and Dnovae will talk about.Facebook will also be part of and

will handle using new tools in electronic commerce, while the business Privalia will have its experience in Social Commerce

methods. At the end of the day we will see the trends and strategies in the future of Social Commerce and its combination with the Social CRM, thanks to the presentation of Fernando Polo, Creative Area Director.” Social commerce will grow explosively this year, amongst other things, since consumers of social networks prefer to buy and this makes it the future of online sales. Business should find out a new method to sell, to listen and to develop psychological bonds with the customer”affirms the handling partner of Creative Area.”In Adigital we have been wagering for a very long time for the requirement to integrate socials media into the commercial technique of any business, with the appearance of the Internet, customers started to speak with each other, to compare

and advise products and services, and social media networks have actually boosted this For this reason, brands should be mindful and actively take part in this conversation, in addition to using the numerous possibilities of development used by the developments that are emerging in this environment, “stated José Luis Zimmermann, CEO of Adigital.

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