Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power of these three complementary marketing channels is combined, their ability to attract, inform, and win new and repeat business is unmatched.
As we’ve previously covered on , inbound marketing creates an opportunity for your prospects to present themselves as fully formed customers ready to buy your products or services without too much intervention from your sales team. It does this by delivering useful, engaging, and timely marketing content to your target audience before guiding them through your sales funnel to the point where they are ready to buy.
Why Social Media Is an Important Part of Inbound Marketing Campaign Success and Business Growth
Social media posts create opportunities to stay engaged with your audience when their minds are otherwise occupied. In some respects, they are the digital marketing equivalent of TV advertising, interrupting the viewer’s stream of consciousness and keeping your brand front of mind. But social media is so much more potent than those seemingly random TV spots.
Social media also combines the strength of two of the most powerful marketing strategies available to any business:
5 Benefits of Social Media
There are so many reasons why social media is potentially so important to your business. Here are just five of them:
1. It builds brand awareness and establishes you as an authority in your field.
Your customers will always prefer to do business with someone they perceive as a “thought leader” or expert.
2. It provides relationship-building opportunities.
It’s called social media for a very important reason. If you are investing in social media, don’t hold back from engaging in conversations with your followers. Remember, every comment or question is a potential buying signal.
3. It improves your SEO.
Social channels like YouTube are featured prominently on Google’s Search Engine’s Results Pages (SERPs) and can help your brand drive visibility. Many other users will conduct searches on various social media networks for keywords, phrases, and hashtags. If your content is not there, you won’t be found.
4. It offers a high return on investment.
While social media will always have an investment in time and effort (and potentially money to promote those posts), it will almost certainly be cheaper than more expensive forms of acquisition marketing. But be warned; you must put in the legwork first to build your community.
5. It helps you stay up to date on industry news and trends.
Social media provides an excellent opportunity to listen to your customers and monitor their sentiment toward your brand, your competitors’ offers, and your industry as a whole.
Getting Started with the Right Social Media Platform
There are so many social media channels it would be impossible to engage with them all with any real sense of purpose. Therefore, it’s vital to select the channels that you believe your customers will be most engaged with. This doesn’t necessarily mean the channels that you personally enjoy. To help you get started, we’ve broken down the key elements of the major social media networks.
Social Media Platforms
YouTube
TikTok
Content Is King
Once you’ve selected the right social media platforms for your business, it’s time to . This is where the hard work really begins.
Your social media content strategy needs to do three things:
How Can emfluence Help?
We don’t need to tell you that creating content is difficult. Maintaining a consistent cadence in your content production is even more challenging. Working with an agency partner that understands how to plan, create, and deploy engaging, informative, and timely content will ease that process. But when that agency also knows the strengths, weaknesses, opportunities, and threats of each social media network and how they can be integrated into your more comprehensive content and email marketing ecosystem, building an engaged, responsive, and potentially profitable online community becomes so much easier.
To learn more about how the marketing experts at emfluence can help you become a more active social media marketer, .
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