Prior to signing up with ZALORA, Elias Pour was the Head of Digital for energy beverage brand Red Bull
ZALORA CMO Elias Pour Fashion e-commerce giant ZALORA today announced the visit of Elias Pour as its brand-new CMO.Leading a team of over 150 individuals, Pour will supervise the full marketing operations of ZALORA Group.Prior to signing up with the business, Pour was the Head of Digital for energy beverage brand Red Bull, where he was responsible for its digital marketing, content production, and e-commerce sales in Asia Pacific.Early in his career, Pour operated in both Sweden and Denmark and held key management positions for Volvo, Danske Bank, and Telenor.He has actually been based in Australia in the last eight years and has worked for
brand names such as Adobe, Commonwealth Bank of Australia, and Red Bull.He holds a Master’s Degree in Marketing and Digital Media from Raffles College of Design.Commenting on
Pour’s consultation, ZALORA’s moms and dad business International Style Group Co-CEO Patrick Schmidt said,”As ZALORA gets in a new stage of development, we invite new skills to join us, and Elias is a perfect addition to the management group provided his experience in leading high-profile organisation development and marketing teams across different markets. I am confident that under his management, ZALORA will continue to offer style consumers in Asia, the very best online and mobile shopping experience possible and achieve its full potential as the area’s fashion retail powerhouse.” In February, ZALORA announced the resignation of its Group CEO Parker Gundersen, citing individual reasons.A ZALORA representative informed e27 that the business’s look for his follower is still continuous. In the meantime, Group COO Giulio Xiloyannis is collaborating the business’s commercial and operational functions.– Image Credit: ZALORA The post< a href =https://e27.co/zalora-names-new-cmo-20180924/ rel=nofollow >
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