Over the past years, the digital marketing landscape has continuously evolved due to all the technological advancements. The advantages that marketing automation brings are usually analyzed from the advertisers’ perspective, but what about how customers are getting familiarized with it to the point in which they build their expectations based on it?
Nowadays, online shoppers expect to interact with digital elements that make their buying process not only easier but also more dynamic and entertaining.
Microsoft advertising is one of the best digital marketing platforms in the world, and this is not a surprise since we all know that the Microsoft team focuses on providing automated solutions that simplify the process for advertisers and enhance the users’ experience.
In this post, you will find out the latest digital marketing trends and the solutions that Microsoft advertising has created to make the most out of them.
Dealing With Consumers’ Expectations
Consumers have their heads in the game, and you should do the same. The first digital marketing trend resides in the fact that ecommerce has grown exponentially, which is an advantage for businesses that have embraced online sales. But what does it really take for your business to benefit from this?
The best thing you can do is to analyze your audience. Online shoppers know what they are doing, so be strategic. The first question you should ask yourself is,
What are consumers expecting out of their buying process?
And the whole package might include promotions, discounts, free delivery subscriber benefits, and every element in which they might find an additional value.
But! It is not about having all of them; it’s all about how you present these benefits. It has to be the right deal at the right time.
Microsft is on top of the game, which is why they came up with “Cash Back Promotions,” which is an innovative way to help customers get the perfect deal. These ads will incentivize shoppers to purchase by providing rebates and also to grow shoppers’ loyalty. The Microsoft platform will be in charge of choosing the right amount of cashback while delivering the best return on ad spend.
The Evolution of Visual Experiences
Did you know that brands that invest in creativity get an 18% higher ROI with the same budget? This makes total sense since we are all visually oriented beings. Investing in creative, interactive, and visually oriented formats is vital to tackle this digital marketing trend and getting optimal results.
Multimedia Ads from Microsoft combine images, headlines, and descriptions in appealing ways to deliver outstanding visual ads. These ads are now available on the Microsoft Audience Network and have shown impressive results.
The Need for Multifunctional Tools
Stop wasting your time using multiple platforms to accomplish your digital advertising goals. As mentioned before, using multiformat ads with attractive images is crucial for capturing your audience’s attention.
But creating this type of ad might imply more time and effort. Just think about all this process entails, looking for images, editing them with additional tools, and then uploading them to your advertising platform.
Fortunately, Microsoft Ads now features an AI-powered creation tool that allows you to select the best pictures from your website, edit them, and then fit them into your ads while aligning them with your brand’s look.
Closing Remarks
If you want to see significant results out of your digital advertising efforts, you need to understand that keeping a conservative approach will not be enough.
The digital advertising sphere is changing all the time, and there will be more behavioral trends to keep up with and solutions to tackle them. The sooner you embrace these solutions, the better your results.
What to keep in mind?
- Ensure that you meet your customers’ expectations. This goes way beyond just offering a product or service that fulfills their needs. Offer attractive deals in an interactive and compelling way.
- Leverage AI and automation. By making the most out of these technological solutions, you will be able to save time and money so you can use these resources where you need them the most.
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