The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Sentiment Tracking
Post of the Month
ProFundCom Whitepaper – Five Powerful Automations That Will Boost Your Fund Marketing
How do you do more with less? That’s the question facing most fund marketing teams, as the powers that be expect them to produce Rolls Royce results on Nissan Micra budgets. And this is especially true at present. Because, when economic times are tough, two things happen: Tea and biscuits are removed from meetings. Marketing budgets are slashed. Yet, just as fund marketing teams are left with less money, they are charged with providing more value – as the pressure is on to drum up more business. So, the C-suite is calling for better results, but with less money to invest. And that’s a tricky position to be in. Happily, there is a way around this problem – and that’s to use the power of automations in your marketing.
ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2023
Welcome to ProFundCom’s inaugural digital marketing review of the biggest 100 hedge funds in the world! These hedge funds may be top investment performers but how does their digital marketing stack up? We analysed their websites according to the accessibility of information and quality of engagement to see who’s coming out on top, and the results were surprising. Very few scored highly across our 10 criteria, with just five firms scoring over 80% and a staggering 30 firms scoring 20% or less. A few simple changes to digital strategy would bolster the scores across the board, ultimately widening reach and generating new leads. Download Report
White Marble Consulting – The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees. It is the process of building an emotional connection and sense of confidence in the brand and what it has to offer, with the purpose of increasing employee engagement with the company’s goals and fostering brand advocacy. Read more
Marketing Week – ‘Get comfortable with discomfort’: How marketers can make the most of their budgets
Being able to justify each pound spent is a healthy mindset to have in any marketing business, say senior marketers from Diageo, CALM, AMS and Salesforce. The instinct for many businesses during a tough macroeconomic environment is likely caution; however, for marketing teams, curiosity and a culture of experimentation is one way for brands to make the most of their budgets, say four senior marketers. Read more
Peregrine – Why Direction is More Important Than Speed
In a world obsessed with speed, this is a fundamental observation. Most brands are more concerned with growing instead of taking the time to assess their direction of travel.As we’re now seeing, for every Manager with a solid brand strategy there are dozens whose only strategy was growth. And as the tide of cheap capital recedes, many are left exposed. If only they had had a set of guiding principles. Read more
ProFundCom – Five Powerful Automations That Will Boost Your Fund Marketing
How do you do more with less? That’s the question facing most fund marketing teams, as the powers that be expect them to produce Rolls Royce results on Nissan Micra budgets. And this is especially true at present. Because, when economic times are tough, two things happen: Tea and biscuits are removed from meetings. Marketing budgets are slashed. Yet, just as fund marketing teams are left with less money, they are charged with providing more value – as the pressure is on to drum up more business. So, the C-suite is calling for better results, but with less money to invest. And that’s a tricky position to be in. Happily, there is a way around this problem – and that’s to use the power of automations in your marketing. Download whitepaper
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in March 2023.
ProFundCom Free Tools
As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email
Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics
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