In the age of digital transformation, businesses nowadays need to utilize the best digital marketing services to thrive. These tools cover a range of systems, techniques, strategies, resources, and technologies. Marketing professionals use these tools to create marketing campaigns that promote their products and services.
Some of these digital marketing tools are fundamental. They are used for essential tasks, such as email marketing, web forms, and analytics. Some tools like the Domain Age Checker, URL Opener, SEO Checker, and PageSpeed Insights are intended for more specific purposes. Having the right technology stack will ensure that you will always be one step ahead of your competitors.
DIGITAL MARKETING TOOLS BY CATEGORY
There is no shortage of technologies that will help you ace your digital marketing game. We have put together a list of digital marketing tools that can take care of your most tedious tasks. Whether your goal is to manage your customer relationships or explore opportunities, there is a tool that can help you.
Social Media Marketing
According to DataReportal, there are 4.62 billion social media users around the world in January 2022. That is equivalent to 58.4 percent of the total global population. It’s not a surprise why social media is one of the best platforms to focus your digital marketing efforts.
Sprout Social is a powerful social media management solution for your social media marketing goals. It is an all-in-one platform that unlocks the full potential of social media. It streamlines not just your digital marketing strategies but every aspect of your organizational processes. With Sprout Social, every organization can become better marketers and improve their target market’s awareness of their brand.
Audiense is an audience intelligence platform that helps digital marketers become innovative. It helps you come up with relevant audience-centric digital marketing strategies through its proprietary social consumer segregation feature. With Audiense, it is now easier to implement marketing campaigns that are targeted at specific demographics. As a Twitter marketing platform, it’s a great tool for B2B and B2C companies in getting to know their audience.
Loomly is a social media marketing tool that empowers marketing teams to grow successful brands through collaboration, publishing, and analytics. Businesses get to manage every aspect of their social media communication in an all-on-one collaborative platform. Loomly has features that make scheduling and brainstorming convenient for social media teams. It is a great tool for small businesses and agencies because it is easy to navigate, user-friendly, and affordable.
Email Marketing
Email marketing is a powerful channel that uses email to promote your company’s products and services to your target market. It is tried and tested, scalable, and easily accessible by modern companies. For these reasons, email management solutions are standard features of most digital marketing software. With these tools, you can put your email marketing efforts on autopilot.
lemlist is an all-in-one email marketing tool that helps you start conversations and get replies from cold prospects. It enables you to personalize your emails at scale through one-on-one correspondence. Aside from automating cold email sequences, it also allows you to send follow-ups that don’t sound generic, opening more opportunities. Because of this, it keeps your emails out of the spam folder, consequently increasing open rates.
Moosend is an email management tool that offers you all the benefits of email marketing without coding. It offers the fastest path to business growth through smart email campaigns that deliver results.
Moosend offers useful features that include a drag-and-drop email editor, data analytics, A/B testing, and list segmentation. It also offers marketing automation, email personalization, and landing page creation.
SendGrid gives you complete control of your email marketing campaigns. This email marketing tool allows you to start from scratch or use its extensive library of responsive templates. You can even design your email using drag-and-drop editing, HTML coding, or both. SendGrid offers approachable email marketing automation that promises proven deliverability. It also has extra features that can help you maximize your email marketing pushes.
Keyword Research, SEO, and SEM
Keyword research is the process of identifying the popular terms that Internet users use in their Google searches. Search engine optimization (SEO) is the practice of improving your website, so it performs better on search engine results pages. Search engine marketing (SEM), as a subset of SEO services, refers to digital marketing activities that involve search engines.
Clearscope is an AI-powered SEO content optimization platform that drives search traffic and streamlines the SEO writing process. Whether you are starting from scratch or optimizing your old blogs, Clearscope makes it easy and convenient for you. Its easy-to-use editor recommends keywords and headers and gives you feedback on readability. This way, you can come up with high-quality blog posts that rank high on search engine results.
Ahrefs is an SEO tool used for link building, keyword research, competitor analysis, rank tracking, and site audits. Most of its functions are designed for digital marketing professionals. It crawls the web, stores SEO data, and makes this data easily accessible. This tool is great for increasing organic search traffic to your website. Ahrefs is beneficial for:
SEMrush is an all-in-one SEO tool that helps you improve your online presence and discover digital marketing insights. Its tools and reports cover many aspects of digital marketing. These include SEO, PPC, SMM, keyword research, competitive research, PR, content marketing, marketing insights, and campaign management. With SEMrush, digital marketers can:
Conversion Optimization
Conversion optimization is the process of analyzing your site’s sales funnel to identify the best strategies for increasing leads. These strategies involve making website changes to get your visitors to convert on-site. Conversion optimization tools can give you insight into areas you can improve on to increase your revenue. With the help of these tools, you easily apply and test potential website changes, whether they are effective or not.
Unbounce is a landing page platform that helps you get more leads, more sales, and more customers. It is a drag-and-drop builder that allows you to create and publish landing pages without the help of a developer. This tool gives you access to high-converting landing page layouts. It also allows instant copy generation. With Unbounce, you will get to enjoy up to 30% more conversions.
Hotjar is a powerful conversion optimization tool that helps you understand the online behavior and habits of your users. It combines analysis and feedback tools to provide you with the “big picture” of your website’s performance. Hotjar gives you useful insights on how to improve the user experience and conversion rate of your website. Its greatest selling point is that it is easy to use, set up, and understand.
Optimizely is a conversion optimization tool that allows digital marketers, especially website owners, to run A/B tests on websites. Also called split testing, A/B testing involves randomized experimentation of two website variants. Using Optimizely, you can easily validate the efficacy of your conversion rate optimization efforts. You can use its tools and features to track engagement, clicks, conversions, signups, and more.
Lead Enrichment
Lead enrichment is the process of gathering and structuring data for a lead profile or prospective client. For website owners, these leads are your visitors. These business intelligence tools can give you a “bird’s eye view” picture of your site traffic. This way, you can improve your prospecting and outbound marketing efforts. Lead enrichment tools are a particularly powerful tool for business-to-business marketing.
Datanyze is an easy-to-use, intuitive Google Chrome Extension for lead enrichment purposes. It gives access to B2B contact information, such as email addresses, direct-dial phone numbers, and company details, from social media. It gathers all this information from corporate websites, press releases, and/or SEC documents filed with the US government. Company summaries are automatically generated by Datanyze’s software.
Clearbit is a marketing data engine for customer interactions. It is a useful lead enrichment tool that helps businesses understand their customers. Clearbit can help you identify prospects and personalize your marketing and sales campaigns. It gathers data by combining over 250 public and private data sources and sorting through billions of data points. Clearbit creates marketing intelligence from social media profiles, company websites, legal filings, crowdsourcing, and more.
Lead Capture
Modern technologies have made our society a fast-paced one. We are bombarded with a lot of stimulation every day. The pervasiveness of information and the ease of retrieving them have reduced our attention spans drastically. For business organizations, this means they must make a strong impression as quickly as possible. Every point of contact is now a top priority to ensure more leads and conversions.
Typeform is a web-based lead capture platform that allows you to create anything from surveys to apps without coding. It makes the collection and sharing of information comfortable and conversational for digital marketers. Typeform’s best selling points are its customizable templates and integrations. Some of its main features include:
MailMunch provides you with the tools you need to grow your email list and convert website visitors into customers. Using its free website popups and signup widgets, you can conveniently expand your email list. MailMunch offers an easy-to-use visual editor that allows you to create sign-up forms, exit-intent popups, embed forms, and scroll boxes.
OptiMonk is a lead capture tool that helps turn your site traffic into sales. It is an onsite messaging tool that improves your website’s conversion rate through action-based popups. These actions are decided based on your visitors’ behavior on the site in terms of the pages they visit. With OptiMonk, you can create, personalize, and launch pop-up ad bars with coding.
Marketing Graphic Design
Graphic designing is all about promoting your products and services to your market in a visually appealing manner. Through graphics, you can make unique call-to-actions elements that can encourage your customers to avail of your products or services. You can use these design tools to create eye-catching visuals for your marketing campaigns if you don’t have the budget.
Visme is an all-in-one visual content platform that is easy to use, even for those without knowledge of graphic design. It allows users to create presentations, infographics, reports, and social media images in minutes. You can browse through thousands of available templates to see just how many different creations you can design. Visme’s editor interface is sleek and user-friendly and incorporates drag-and-drop design.
Creatopy is an online tool that helps you design fully responsive banner ads for websites and social media platforms. Formerly known as Bannersnack, it allows you to do this feat without needing skills in coding or designing. It is used to create visual content for:
Venngage is another online tool that allows users to infographics, reports, and data visualizations. With over one million users, it’s one of the world’s leading online infographic and graphic design software. It is an easy-to-use website that even those who don’t know about designing can create highly engaging visual content. Its goal is to make graphic design more accessible for everyone.
The Takeaway
Indeed, you will never run short of digital marketing tools to streamline your marketing campaigns. However, with a wide variety of choices available, you can get overwhelmed in the process of building your tech stack. Identifying what your business needs the most will guide you on where to focus first. Don’t be afraid to explore and go through trials to discover what works for your business. With a strong technology stack, you can move forward and have a better perspective of your digital marketing pushes.
A custom web design is one of the best ways to advertise your products and services to your market. Combining this with a strong technology stack, your online presence will be stronger as ever. Call Proweaver today at +1-877-216-0852 to learn how we design websites that drive sales for businesses.
Leave a Reply