The world has come a long way in technology and marketing. From chatbots to self-driving cars, AI has slid comfortably into our lives. The applications of Ai has been constantly and conveniently growing. The algorithms are getting better and faster, making the AI products more mature and efficient. It is indispensable that AI would be an essential part of future digital products.
However, AI has not just transformed the technological world. It has also had a significant impact on the marketing world. So, what is the relationship between artificial intelligence and marketing? How is AI transforming the face of marketing? We will find answers to all these questions as we read further. We will also find out how to implement these AI-Marketing strategies into your business and benefit from them. Before that, do check out this PG Program by Great Learning to learn digital marketing. The program has a comprehensive curriculum and will help you dive deeper into digital marketing concepts with utmost ease.
The relation between AI and Digital marketing
Years before, marketing professionals were hesitant in implementing AI strategies into their marketing ventures. That thinking quickly changed as many major brands successfully adopted it. Brands like Nike, Amazon and Alibaba successfully implemented AI in their marketing strategies and yielded great results.
Alibaba incorporated a Fashion AI store which helps to streamline the fashion retail experience for customers. This has enabled them to boost customer engagement and sales. Amazon was one of the first companies to implement the personalised recommendation system. This has helped give their customers a personalised experience based on their browsing behaviour, past purchases, etc. They also use AI to support dynamic pricing (reducing prices to generate more sales when needed and increasing prices when demand is high). These strategies have helped them gain a competitive advantage and boost product sales.
These case studies prove that using AI in Digital marketing can be beneficial and convenient. However, there are still some marketers who are dicey about using AI-driven marketing. If you are one of those, you should not miss out on the next part of this blog.
Benefits of AI in Digital Marketing
AI has been changing the face of the digital landscape. Practical data analysis and the ability to adapt to dynamic input make AI identify marketing trends better (compared to humans).
Marketers and Brands have saved both time and resources through automated digital marketing services.
Here are the top benefits of AI in Digital Marketing, which will give you a competitive edge:
How to Implement AI Digital Marketing for Your Business?
We already know how AI has transformed the face of marketing and how beneficial it has become. It has changed the way we interact with the audience. AI has helped drive relevant traffic to the right content, generate more sales, and acquire new customers. It has also allowed brands and marketers to manage and retain new customers. Hence, we must understand some of the ways that we do it.
Here are some ways how you can use AI to boost your business: