Top Digital Marketing Interview Question and Answers

Digital marketing is one of the developing fields and will continue to dominate throughout the coming years. In the coming years, the growth will be in a drastic way which will give way for more digital marketing careers which in turn increases the chances of digital marketing courses.
All you have to do is to build up your resume and start attending your interviews. Check out the best and recent digital marketing questions that one has to be aware of to grab the best digital marketing jobs. The gates that are open for a digital marketer is wide and all across the globe, there are a number of openings in digital marketing which will be increasing more in coming years. This article will give a fresher as well as an experienced person in digital marketing the best knowledge regarding the questions.

Why this Blog?

This blog will define the terms and questions that can be covered even during the digital marketing courses in Kochi. There are personalized questions for both freshers as well as experienced digital marketers. Covering almost all parts of digital marketing including interview questions for SEO each with 10 questions.

Search Engine Optimization

Here are some of the interview questions that are asked for the post of SEO Analyst as well as Experienced SEO vacancies. Here are some of the beginner level questions to advanced level questions for a candidate.

1. Mention Latest 5 Google Ranking Factors

The main Google Ranking factors that help in ranking a website in the search engine are :

Authority
Mobile Friendliness
Location
Social Media Presence
User Experience
Backlinks
Relevant Contnet

2. Advantage of Doing SEO for Business

Search Engine Optimization or SEO is the primary source of leads for a business, thus SEO helps out a business to gain its actual customers. The primary search engines include Google, Yahoo, Bing, etc. The main reason one needs SEO for Business is that people are looking out for a product or a service on search engines, which increases the chances of SEO for a Business.
The advantages include :

SEO brings in organic traffic to a website which indeed brings the relevant customers
Website traffic which comes through SEO is more likely to convert and become customers
If providing viable products and services SEO brings in more leads and grows sales
If strong in SEO there is no need for paid advertisements
SEO is a long term strategy which ones gained can never go down

If you don’t apply SEO best practices, your audience won’t be relevant and your site won’t be accessible to search engines as it would be if you did apply search engine best practices. And in an increasingly competitive landscape, any site or business that doesn’t apply SEO is putting itself at risk and a competitive disadvantage.

3. Important On-page Optimizations Techniques

The number of websites in the Google search engine is increasing day by day, so if one business needs to be on top of the search engine they have to be discovered by so-called spiders of google. These spiders determine whether a website is relevant or not. Initially, the keywords that are the relevant terms of a website has to be found out.
Some of the factors that they check are :

The title text of the website should include the focus keyword as well as a power word
Use SEO friendly URLs in the website
Using a responsive website design
Creating Mobile friendly website
Adding subheadings as H2 tags
Giving internal and external links
Optimizing the images with alt text

4. Differentiate Do-follow and No-follow links

The backlinks to a website as well as internal and external links of a website can be of two types:

Dofollow Links: These are link type which allows a search engine to follow the link and reach the website. It passes the link juice and gains relevant backlink. A dofollow backlink helps in increasing the ranking of the website. By default, all hyperlinks are do-follow links.

Nofollow Links: These are link type which tells the search engines or robots not to follow or crawl the particular website. Only humans can follow these links by which no link juice is passed. A nofollow backlink does not help in the ranking of the website. An example of Nofollow backlink is :
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

5. Explain major SEO Issue that occurs in Ecommerce site

SEO for a large eCommerce website is not a big issue, but optimizing the same can be a bit hard compared to regular websites. Some of the common issues faced in eCommerce websites are :

Duplicate title tags
Poor internal linking
Poor product descriptions
Not including user reviews
Not developing informational keywords which can drive more traffic
Unoptimized product pages
High page loading time due to unoptimized images and contents

6. Define the disavow tool in SEO? Its use and importance?

Disavow tool is a tool provided by the Search Console or the webmaster tools that helps to prevent the spammy backlinks or the spam reference links to a website.
To create a disavow link we need to start with notepad and save the file in .txt format, and need to be uploaded to the search console. Below given is the example for disavow link. We can either specify individual links or the whole domain can be spammed.
The main benefit is that we can remove those backlinks to our website which can be harmful to our website and which can derank our website.

Example of Disavow links :
Two pages to disavow
http://spam.example.com/stuff/comments.html
http://spam.example.com/stuff/paid-links.html

One domain to disavow
Domain:shadseo.com

7. What are rich snippets?

Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs. The tool that can be used to markup a site is Structured data markup helper by google search console.

8. List Local SEO Ranking Techniques

Local SEO helps businesses to have higher visibility to local customers and prospects. To get the best information for the local SEO listing search engine relies on local content, social media pages, citations, etc.. of the business. Some of the ranking techniques for local SEO are :

Optimize for Google My Business
Update NAP (name, address and phone number ) in local listing sites and directories
Create local content within the website
Adding location pages to the website.
Adding the address to the social media pages and optimizing it for events
Focus more on localized link building
Having genuine customer and product reviews in Google my business, and other local listing sites.
Create unique pages for each of your locations in the website
Adding robots and sitemap files
Checking page speed and Mobile friendliness

9. Organic Online Lead Generation Methods apart from SEO

Other than SEO leads can be generated online through :

Business listing sites
Classifieds
Directories
Social Media Pages
Website Contact Page
Email marketing with free tools

10. Component of an SEO Friendly Site

A website will only be loved by Google and other search engines if they are built in the manner in which search engines love. If not created in an SEO friendly way, the website will not in search engines and also not found by potential customers. The main components include :
Keywords within content
Making a website search engine friendly with SEO requirements such as:

Having keywords in Title, Description, URL, Header tags, Images and content
Adding social media sites to the website and optimizing it
Having good page speed ie loading time should be less than 4 seconds
Keeping the website mobile friendly and device-independent
Having an internal blog and regular updations
Creating backlinks

Social Media Marketing

Get here the social media interview question that one needs to crack a social media interview. Someone who is looking out for having a good social media business strategy for growing business will also be benefited.

1. What is SMO?

Social Media Optimization is the technique of increasing the awareness of a product, service or event through social media platforms such as Facebook, Instagram, LinkedIn, etc to generate viral publicity.
SMO can be done by creating and completing all the social media profiles with relevant information and regular posts relating to the business.

2. How Do Social Media Marketing Help to Generate Business

Social media is powerful and helps out in reaching customers in a personal way. Generating a business page in all social media is always helpful to generate business. Some of the other strategies that can be used to generate leads are:

Engaging posts in each social media can drive a good amount of leads
Creating poll posters in social media
Creating paid advertisements to generate leads through social media
Increasing shares and following in respective pages.
Running contest based posters
Custom call to action buttons

3. Differentiate Reach & Impression

Reach and Impression is two Key performance indicators by all social media. Reach is defined as the unique views that a particular post or an ad gets, and impression is the total number of times a particular post or an ad was seen, even repeated views are counted as impressions. For reach and impression, there is no need for the user to have clicks on the posts.

4. How To Increase Page like and Post Reach organically on Facebook?

The page and post reach on Facebook and other social media can be increased organically by sharing the page link to the group that shares the same category, adding posts and polls each day, building a social media week plan.
Creating innovative posts relating to the latest trends as well as inviting suggestions regarding some common issues can also help in increasing the reach of the post and page in social media.

5. What is Facebook Business Manager

Facebook Business Manager is a free tool developed by Facebook wherein an agency or business can maintain all of its ads accounts, catalog, different pages and pixels in one place. It also allows us to add multiple managers wherein no sharing of profile Id is required. It also allows building multiple pixels for each business that is being added. Multiple assets can be created which provides the easiness for managing the pages and other related assets in marketing.

6. Is there any limitations for image formats while promoting on Facebook

On Facebook, the Advertisements can be created in any format, and these formats do have different specs. The main formats in facebook are Image, Video, multiple image formats. The image size for Facebook is 1:1 which rounds the image size to 1080*1080. The images and videos for Instagram and other placements from Facebook are automatically optimized to sizes. The videos should not be more than 1 min and the images should contain only a small amount of text which is given as 20% text.

7. Mention tools that can be used to automate social media activities of different platforms?

The tools that can be used to add different accounts and automate social media activities are :

Hootsuite
Sprout social
Zendesk

There are different campaigns on Facebook that can be applied, the main campaigns that can be targeted for education websites are :

Brand awareness
Lead Generation
Website Traffic
Message ads

9. Which are the main Social Media KPI’s?

The KPI’s social media are those measurements which calculate the performance of both the paid as well as the organic action in our business social media. The social media KPI can be broadly classified into
Social Media KPI for Reach: The main social media KPIs for reach are Impression, Follower count, web traffic, etc.
Social Media KPI for Engagement: The KPIs for engagement are Clicks, Likes, Shares, and Comments.
Social Media KPI for Conversion: The KPIs for Conversion is Number of Leads, Sales Revenue, and non-revenue conversions.

10. What is Social Media ROI

ROI – Return on Investment, Social media ROI is the return on investment a company can expect from the campaigns that they run on different social media. If measuring Social media ROI by value the formula can be
Revenue/investment (people hours, ad budget, etc..) X 100 = social media ROI (as percentage)

Measuring social media ROI is important for so many reasons:
Shows the potential impact social media can have across the business
Shows where the efforts and resources are being used most effectively
Helps to better understand your audience

11. How to Measure Social Media ROI

To measure the Return on Investment from Social Medias we need to have :

Clear Objectives
Setting goals
Tracking the right performance metrics
Knowing the correct spend in social media
The budget allocated to each of the social media

Google Analytics

Google analytics provides the best way to analyze the performance of our website. One will be learning aboiut the in depths of the web analytics and its reports in digital marketing course in kochi.

1. Application of Real-Time Report from Analytics

Real-time reports are the reports which show the details of the users who are presently on the website. This report can be used to check if the analytics tracking code on the website is working or not.

2. Reason for high Bounce Rate?

The main reason for having high bounce rate are :

Irrelevant contents within the website
Not a user-friendly site
High loading time
Poor UX/UI design

3. Types of Goals in Analytics and Application

In Google Analytics, we do have four different types of goals

Destination: When we define this particular goal we are targeting those people who come to a particular page of the website. This goal can be helpful in marketing our products or service to those who are interested in specific pages.

Duration: When we define this type of goal we define a time period that should be spent by the user on our website. The total time the user spends is calculated.

Pages/Session: In this type of goal we define a specific number of pages that a user should navigate within their time spent on the website.

Event: In this type of goal we define some of the actions that are to be performed by users who visit the website. An event can a button click or a download or a video view. This helps in tracking the users who perform the specific actions that are valuable to us.

4. Explain Dimension & Metric in Analytics

Dimension: The attributes of a user that visits the website, the main examples are their location, demographics, the title of pages visited, etc..

Metrics: Metrics are quantitative measurements of the attributes of data, the metric Sessions is the total number of sessions, the total number of users who came to a particular page, etc are examples of metrics.

5. What are the main Sources Analytics Tracks

Source defines the origin of the website traffic. The main and default sources that google analytics track are
Google (the name of a search engine),
facebook.com (the name of a referring site)
spring_newsletter (the name of one of your newsletters)
direct (users that typed your URL directly into their web browser)

6. What is the Benefit of Google Analytics Remarketing

Remarketing helps in reconnecting with users who have already engaged with the content of the website. This allows showing the products again and again to the customers who have shown interest in the products while visiting the website. This is done by collecting website data and metrics that will be used to evaluate site visitors. Then transferring that information to an advertising platform. The main benefits are :

Can identify the right target audience
Provides information for ads targeting
Can help to find the audience who are at the verge of a purchase
It can help in increasing conversions.

7. What happens when a user clears his browser cookies

When a user clears his web browser cache, cookies, etc and opens a website, Google won’t be able to associate or consider him as a previously visited user. Google assigns him a new user ID and considers him as a new user.

8. What is Attribution Modeling in Google Analytics

Attribution modeling explains the set of rules that define how the credit of sales or conversions is assigned to different channel paths while conversion process. The different attribution modeling that is used by Google Analytics are:

Last Click Attribution Model
First Click Attribution Model
Linear Attribution Model
Time Decay Attribution Model
Position-Based Attribution Model

9. Google Analytics Important KPI.

The main google analytics Key Performance indicators are :

Users and Sessions
Bounce Rate
New vs Returning Users
Avg Time on Page
Goal Completions
Pages per session
Page Visits

10. What is CTR

The full form of CTR is Click Through Rate, the term defines how well a website is performing for a keyword. This gives a percentage ratio of the total number of clicks a website gets to the total number of impressions that website gains for a keyword. The formula to calculate the CTR of a website is

CTR = (Total Clicks / Total Impressions) *100

Google Adwords

1. Types Ads format Google Adwords Supports

The different types of ads that google ads support are :

Search ads – ads in search engines (shown in google while entering a keyword)
Display ads – image ads are shown on different websites and videos in Google
Video ads – video ads shown in youtube and other google websites
Universal app ads – ads to increase the installations and updates of mobile apps
Shopping ads – ads that increase the online purchase

2. List Bidding Strategies Available in Adwords

The two main different bidding strategies that are available in Google Ads are Manual bidding and Automated Bidding. The Automated Bidding Strategies can again be divided into different groups according to the Goals selected and the kind of Ads selected. The types of automated bidding strategies are :

Enhanced Cost per Click
Cost Per Acquisition
Target ROAS
Cost Per Impression
Viewable cost per thousand Impressions
Cost Per View
Maximize Conversion
Maximize Clicks

3. What are the advanced targeting options in Adwords other than keywords

Other than keywords the targeting options for an ad on google are Audience targeting, Content targeting, Location targeting, Demographics targeting, Topic targeting, Placement targeting, Remarketing, Custom intent audience targeting, custom affinity audience targeting.

4. Mention any 4 types of Extensions

Extensions are additional tools provided by google ads that allow adding the additional information of an ad. The main different types of extensions are :

Sitelink Extension: Using this extension the traffic to the inner pages of the website can be increased. This allows giving internal links to the website.

Callout Extension: By using callout extension we can add the additional features of the ad such as customized designs, 24/7 services, etc which adds quality information to the contents of an ad.

Call Extension: This allows to add the business phone number to the ad content so that users viewing the ad from mobile can actually click on that and call the business directly.

Location Extension: This extension allows us to add the location of the business where the users can visit using the google maps.

5. Key Factors affecting Quality Score

Without a doubt, I can assure this as a Commonly asking digital marketing interview question to an experienced professional. Its nothing much to explain, but it is the main point to be present your expertise handling google campaigns.

Quality Score is intended to give a general idea about the quality of your campaigns. Quality Score is calculating 1-10 for each keyword in your account. It is an estimate of the quality of your ads and landing pages triggered by them. The three major factors determine Quality Score are:

. Expected clickthrough rate
. Ad relevance
. Landing page experience

So, having a high-Quality Score means that ad and landing page are relevant and useful to someone looking at an ad.

6. List Out Features of Landing Pages

Landing Page is the page where a user lands after clicking on our ad. A good quality landing page has the following qualities :

Contents that are relevant to the ad
Contents should contain keywords
Should contain a contact form along with a relevant call to action button
Use of Visual Information
Adding the main points of the product or service
Use of a single page is recommended
Adding all the social media icons

7. Important Google Ad Policies to notice

For better performance of the google ads and to have a good quality score, some policies are to be abided by the developers. The main google ads policies defined are :

Prohibited content: Content that cannot be advertised on the Google Network
Prohibited practices: Things you are not supposed to do if you want to advertise with us
Restricted content and features: Content you can advertise, but with some limitations
Editorial and technical: The quality standards for your ads, websites, and apps

8. What is UTM Tagging in Adwords

In Google ads to find the result from each of the campaigns, we can tag from final URLs with parameters. There are two types of google ads tagging, auto-tagging, and manual tagging.

Auto-tagging is Google ads feature that makes it easy to track and optimize AdWords campaigns.

Manual tagging is where the final URL is tagged with the UTM parameters of our choice.

UTM parameters are the most common form of link/ad tracking.UTM parameters are the most common form of link/ad tracking. We can manually add UTM parameters such as utm_campaign, utm_medium, and utm_source to all of our outbound URLs, or you use a utm link builder tool to do this.

9. How Budget Explorer help in Adwords

This is a pro-level digital marketing interview question, chances to include by the technical section. It is a logical and analyzing question of how often you are familiar with campaign optimizing. Here is the answer in detail.

Budget explorer can be used when your daily ad budget is lower than the recommended amount. In that situation, ads aren’t regularly showing as often as they could.

Where you’ll see it: In campaign status shows the indication that “limited by budget”. This means that the ads budget is lower than the recommended daily budget.
Why it appears: Because it’s possible that your budget can’t accommodate all of the potential traffic available for your keywords and other campaign targeting settings. To make sure this situation to bring the ad throughout the day, Google Ads will reduce how often your ads appear.
What it means: A campaign that’s limited by daily budget can still be successful and help you improve your business goals.
What to do next: We can Click “Limited by budget” in the campaigns to review how much budget is google suggested for your campaign. Considering lowering your bids in the limited campaign will be helpful.

10. What is Auction Insight indicate

It is a very important interview question you should keep in mind while attending the technical interview section of Google Ads. If you can answer the question with all its key points inside the report, you can assure your entry to the job you are waiting for in the digital marketing sector.

The Auction insights report is used to compare the performance of campaigns with other advertisers who are participating in the same auctions that we are.

This information will be useful for you in creating strategic decisions on bidding and budget planning by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is only available for Search and Shopping campaigns.

Inbound Marketing

1.Draw the buyer’s journey and supported online channels

Given below are the basic buyer’s journey stages as defined by the Hubspot. To know more about the strategies and the uses of inbound marketing find the blogs of hubspot.

The main stages in Buyer’s Journey are :

Attract: This can be done using digital channels such as Blogs and social publishing
Convert: The conversions can be done using forms, call to action buttons and landing pages
Close: For closing a particular conversion the main digital channels are Email and Online CRMs
Delight: After the conversion process the users have to be kept within the market to be regular customers. The main channels can be social monitoring and surveys through emails and other channels

2.What is Segmentation?

Segmentation is the grouping of the audience that is being targeted for a campaign according to various characteristics of the audience such as demographics, interest, location and purchase behavior to have a perfect targeting of the audience for each of the campaigns.

3.Explain the importance of lead nurturing?

Lead nurturing is the process of maintaining a relationship with the users at every stage of conversion. Lead nurturing helps in guiding potential customers towards conversion.

4.What does SMART Goal stand for?

SMART Goals stands for:
Specific (simple, sensible, significant): Goal should be clear and specific, otherwise you won’t be able to focus your efforts or feel truly motivated to achieve it.
Measurable (meaningful, motivating): It’s important to have measurable goals so that you can track your progress and stay motivated.
Achievable (attainable, agreed): Your goal also needs to be realistic and attainable to be successful.
Relevant (results-based, realistic, reasonable and resourced,): This step is about ensuring that your goal matters to you and that it also aligns with other relevant goals.
Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive): Every goal needs a target date so that you have a deadline to focus on and something to work toward.

5.What is an affiliate network?

An affiliate network acts as an intermediary between merchant affiliate programs and the publishers. It allows the website publishers to easily find and participate in the affiliate programs which are suitable for their website by which they can generate income from those programs, and allows websites offering affiliate programs, online eCommerce sites to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.

6.Name best methods to do affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Some of the best methods to do affiliate marketing are :

Choose the Right Affiliates

When choosing an affiliate to help you with your product promotions, check whether or not:
They have a good rapport with their audience
Their audience might be interested in your products or brand
Attract Sales with Coupons, Deals, and Promotions

Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That’s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product.

Leverage the Power of Niche Influencers

Many brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers. They can effectively get their audience to trust your brand and convince them to use your products or services.

Build a Robust Affiliate Network

To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you’ll pay.

Optimize Your Product Pages for Conversions

Affiliate marketing can help you to drive interested consumers to your product pages. But it’s your job to make sure that they buy your product once they reach there.

7.What is the ROI?

Return on investment is the financial benefit received from an investment. It’s a measure of what you get back compared to what you put in. The goal is to have a high ROI. It is usually denoted as the ratio of the gain earned from the investment to the investment amount. For example, if you spend Rs 1,000 per month for Google ads and generate Rs 2,000 in revenues you divide Rs 2,000 by Rs 1,000 to get Rs 2. The ROI for Google ads is Rs 2.
Calculating ROI helps us to understand what’s working and what’s not working in our business so that we can make changes.

8.What is the role of a landing page in online marketing

In digital marketing, the landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google Ads campaign.
Landing pages are often used in campaigns and advertisements usually in the platforms of social media, email campaigns or search engine marketing campaigns to increase the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into leads or genuine conversions.
It has a form that allows you to capture visitor’s information in exchange for the desired offer.

9.How to do long term content planning for the website?

Content marketing is the best strategy for bringing out a website on top of a search result page. Adding out content on our website and regularly updating the same with relevant information can help out in building the website traffic and also the ranking in Google SERP. The three main steps to do long term content planning are :

Set the Goals
The first and foremost step to complete while planning for long term content strategy is setting up the right goals. Some of the goals can be for generating traffic, or maybe for building brand awareness. The best way to start is to check out the google analytics and find the interest of the users.
By getting an idea of the target audience we can create the contents which matter for them.

Research Topics
Once the goals are set the next step is to decide on which topic is the content is being created. Finding engaging topics and content that can generate more traffic to our website is always required. One will probably need to update and refresh this plan right before you write the article. Buzzsumo, Hubspot, etc can be used for researching the topics.
Keyword research is also a vital part of long-term content planning. Buzzsumo, Keyword Finder, and many other tools are very useful for this.

Creating a Time Schedule
Once you have your amazing ideas backed up with concrete plans, the next step is scheduling. You need to have a content calendar that will help you to keep track of everything in one place.
Specific topics or ideas may be most effective if published at certain times of the year. So consider timing.
When creating your calendar, make sure to diversify your content and switch up your topics daily. This is also the time to plan any content series you may want to publish.
These are most effective when published at the same time each week consistently. When it comes to driving traffic and increasing user engagement, timing is everything.

10.List out the applicable inbound marketing promotional methods for a local restaurant

The competition among restaurants is always fierce to grab the most customers. Marketing a restaurant business is not an easy task. Here are some of the ideas that can be applied as the best digital marketing strategies for a restaurant business.

Creating a Social buff for the new restaurant can be the very first priority as it can reach a number of people. Use some of the best social media strategies for small businesses that help in growth. Adding pictures and videos of the restaurant as well as dishes can make great change.
Having a website for your restaurant business is equivalent to having a food shop A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and existing customers to find our business.
Adding contests and polls in our social media pages as well as websites is also an option for the growth of digital marketing strategies for the business.
Getting listed on food mobile applications as well as food delivery apps can also improve marketing.
Sending the customers details about updated menus and offers at the restaurants and developing the email campaign strategies and developing the best email marketing campaign can help out building the best marketing for Hotels.

Here is the list of interview questions for both freshers as well as experienced candidates. Wishing you the best for your interview preparations. Also find about the best digital marketing institutes in bangalore. Explore the new world of job openings with digital marketing.