Digital Marketing refers to the practice of promoting various kinds of products and services and reaching out to customers through the means of the internet. The Internet has, in a way, revolutionised the field of advertising, and with the advent and rapidly increasing demand for online goods, the significance of digital marketing has augmented tremendously. Today, social media has become an integral part of digital marketing; it has transformed the very face of it, permitting companies, entrepreneurs, individuals, and other business groups to reach out to the masses.
Digital marketing employs several techniques to present a product before probable customers. The vital point is to develop an interesting and attractive digital marketing scheme that puts the purveyor in the eyes of as many netizens as possible and then employing a variety of digital channels to link up with them in numerous ways. Several trends have been witnessed in this field in the current year, for instance, the use of artificial intelligence, chatbots, marketing through videos, hiring influencers to publicise the goods and many more. Let us discuss the trends which will probably be witnessed and techniques that are likely to be in excessive usage in the coming year, i.e. 2020.
Trends likely to be witnessed in 2020
Visual images certainly capture the imagination of the people more and thus; video streaming will continue to occupy a prominent place in the field of digital marketing. Social media platforms like Facebook, Instagram, LinkedIN, YouTube, Tik Tok, and various other platforms provide access to video streaming. Which are being availed by the product sellers to reach out to millions who are spending their time on such platforms & thus widening their prospects of earning through it.
Employing Artificial Intelligence
Artificial Intelligence which mainly implies a computer /robot, taking inputs from its human counterpart and following the instructions to get some work done. It has often been criticized for apparently replacing human beings. Still, artificial intelligence as a medium of digital marketing is here to stay, it won’t replace a content marketer, but it will be mainly utilized for recognising different rends and indulging in research.
Chatbots have become very popular nowadays and will be more in 2020. They are being used by several platforms to solve simple queries, and the same is likely to be the case of digital marketing. Where the doubts, queries, questions, of the customers, can be answered and solved through the use of such bots, thus making the product or service, customer-friendly.
Personal interactions go a long way in connecting with the customers and turning them into loyal supporters of the company, in such cases, the customers turn into unofficial ambassadors of the product, they never hesitate to recount their happy experiences with others, which ultimately benefit the sellers. It works on various levels, for instance, keeping in touch with the customers through personalised emails, personalised messages on the customers’ social media accounts, making them avail products according to their requirements and interests, employing several techniques for such purposes as marketing automation and others.
The ultimate aim is to achieve cent per cent customer satisfaction, and there can be no better method than personalisation, which has yielded bright results for the companies. It has led to improved customer experiences, enhanced brand loyalty which in turn has meant more profits for the service and product providers.
Social Media Influencers
Gone are the days when brands only used to hire celebrities with a tremendous amount of popularity, which in turn charged a hefty amount to become the face of such brands. However, with the rising reputation of various social media platforms like YouTube, Instagram, among others, content creators on such massive platforms which cater to millions of people around the world. Those are being hired as influencers, as the face of various brands, as these content creators have amassed a massive following on their respective platforms and their status is no less than that of an actor or a sportsperson.
On the one hand, products are being made available to vast numbers of the population. On the other hand, the companies also do not have to invest much to earn huge profits as these influencers do not charge an excessive amount to provide their services.
Social Media, to become the face of Digital Marketing
Social media marketing will play a more significant role in the field of digital marketing; brands can easily connect to millions just by advertising their products on these platforms and thus, increasing brand awareness among the people. Polls can be conducted on these stages, thus helping in mobilising and knowing the general public opinion. The key is to reach out to as many people as possible, and there could be a better method to do that than utilising these socialising interfaces.
Advanced Search Engine Optimisation (SEO)
Search Engine Optimisation(SEO) service, in simple terms, refers to the process of directing the internet traffic to one’s website by ensuring that the website is returned by a search engine as one of the most popular ones, by ensuring that the website appears right on the first page of the search results. With following the latest search ranking algorithm updates of the most widely used search engines, Google, will now give more importance to proper On-page optimized with Fresh content & fast loading sites, which will make small enterprises vulnerable.
However, to stay in the scheme of things, companies will have to put in more effort to make the product customer-friendly, for instance, optimise the load speed of every page, employ various forms of media, among others.
Digital Marketing Agencies & Service Providers
There are an uncountable number of companies providing digital marketing services like Search Engine Optimisation, Social Media Marketing, Paid Ads (PPC), Online reputation management, among others. Top digital marketing providers in India like ePursue provides these service in affordable rate with fulfilling of client satisfaction.
A strong digital presence and influence have become very essential for the established as well as emerging business enterprises to connect with the masses and to look for probable customers among them, thus widening their chances of earning more revenue as well as boosting their product value.