Timotheus Update: This post was originally published on 9 June 2021 on my previous website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website and published on 16 March 2023.

Ultimate Guide to Digital Marketing: 9 Strategies That Work

Here are topics that I will cover in this blog post:

This is part of the Digital Marketing 101 series. I created this series to help you learn about the various digital marketing strategies that work, and how to do them. So, if you would like to be updated whenever I publish a new blog post, join my I Love Passive Income community using the banner below.

Watch: Ultimate Guide to Digital Marketing: 9 Strategies That Work

In my intro video, I shared about who I am, what I did before, and what I am doing now. If you like to know more about me, you can click on the image below.

In a nutshell, I have been doing digital marketing for over 30 years. Today, I am a lecturer who teaches Digital Marketing at a university and education institutes.

Chances are you already know or kind of know what digital marketing is all about. Especially since you can experience it almost everywhere on the Internet.

But there may be still some people who may not know or maybe they only have a rough idea what it is all about. So, for the latter, here is a brief explanation about what is digital marketing.

Before the Internet, businesses did what is termed today as traditional marketing. Of course, back then we just call it marketing. And it is marketing using media such as newspapers, magazines, poster ads, etc.

Then came the Internet. And it changed the way brands and businesses did marketing using technology.

I was there too when the Internet first came to Singapore. I joined a web and multimedia company that developed websites and multimedia shows and presentation.

Then, over the years, came SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Email Marketing, and more. As each of the digital strategies was introduced, I learned them all, and applied them for my clients. Today, most businesses are using digital marketing to promote their products and services.

In this time of pandemic, businesses and brands have found that it has become even more important to do digital marketing. Businesses and brands that do not turn to digital marketing have found it a struggle to continue within their markets or grow their businesses.

One of the ways to learn digital marketing is to attend degree courses at a university. For example, the one where I teach. Or the executive short courses at education institutes. I teach those too, at a few institutes.

The best alternative is to join a platform that is a valuable resource to learn about online business and digital marketing topics. And not just that but also to get updates on the latest trends and topics about online businesses and digital marketing.

You can get a Free Starter account and free training. Click on the link below now!

Join the Wealthy Affiliate as a Starter member for Free! And get access to free training on starting and growing an online business as well as many free features and tools (including powerful keyword tool). Plus, you get to create a website hosted on the Wealthy Affiliate server for free.

Today, I will discuss each of these strategies in brief. I will also be doing more blog posts in the future, sharing each of these strategies in more depth and details.

So, remember to join my I Love Passive Income community to stay updated whenever I publish a new blog post.

These days, most businesses need a website. It is where people can find out all about a company and what they are offering to the market.

Websites are very useful because all the information about your business, your company, and what you offer are all there, 24/7. At any time, a consumer can visit your website, get all the relevant information. And if your website has eCommerce, the visitors can even purchase your product or service online.

In previous blog posts, I have shared about website marketing:

If you are interested to get more information about any of the above topics, just click and go to the page.

In a previous blog post, I discussed about Winning the Micro Moments. I mentioned about being there when people have a micro moment.

When people experience a micro moment, they reflexively reach for their mobile phones and search for what they want. It is very important that marketers make sure that their brand, product or service appears on this search engine results page (SERPs).

This is because being on the first page of search results raises the chances of your ad getting clicked on by searchers. As such, it increases the chances of driving traffic to the business’ website, and increasing sales.

This next strategy is called SEO, and it means Search Engine Optimization. What this means is to get your website or web pages rank on search engines by optimizing your website. This is called organic ranking

One of the SEO tactics is to do On Page SEO. It is an optimization tactic where you do things on your website. These are such as title tag, meta description, image alt tag, and many more.

And as mentioned, the idea is to appear on the first page of search results. This will raise the chances of getting the the web pages get clicked on by searchers. As a result, this increases the chances of driving traffic to the business website and increasing sales.

The primary goal of a social media marketing campaign or effort is usually brand awareness, and establishing social trust. There are popular social media networks such as Facebook, Instagram, Twitter, Pinterest, and more.

Today, social media has proven to be a powerful channel for marketing. This is because more and more people are getting on social media daily. Businesses have realized that to reach to their target audience, they need to get on social media, and do social media marketing.

Businesses need to have social media accounts, and post updates about their brands, products and services. These social media networks are platforms for them to connect and engage with their target market.

For example, Facebook Advertising can be used by businesses to promote their brand, product or service on that social media platform. So, it is critical to learn and use social media marketing. And also make use of the various advertising methods to reach out to your target audience.

Email marketing has been done for a very, very long time. And, this is still relevant today. It is still one of the most effective digital marketing channels.

Businesses need to use email marketing to connect with subscribers. It is a medium to get in touch with your potential customers or the people interested in your brand.

To do that, you use all other digital marketing channels to add leads to your email lists. And then, through email marketing, you create customer acquisition funnels to turn those leads into customers.

Content is King. I am sure you heard of this phrase. If you have not, then now you have.

The reason why they say that is because content is a powerful and effective way to drive traffic to your website. First of all, your content must be of good quality and relevant to what the visitor needs to find out about a certain brand, product or service. Content can be blog posts, YouTube videos, infographics, podcasts, emails, social media posts, etc.

Content is very important especially when using it to capture micro moment of a customer journey. It can help your business to be there, to provide information or the right product or service at that micro moment when a consumer needs it.

If you would like to know how to Win the Micro Moment, click on the image below.

I have said it for years, and I will continue to say this – Video is the Future.

Videos are known to be easy to consume. The visuals and music plus superb storytelling can tug at our heartstrings. Videos are also able to bring across a message very quickly and efficiently within a short time.

And this is when your other content like a blog post or information on your website becomes important in the customer buying decision journey. So, make sure you not only have videos. you must have all the information available for the consumer when they need to finid out more.

So, today you can also do video marketing and advertising on video platforms like YouTube, Vimeo, TikTok. And even share videos on social media platforms like Facebook, Instagram, etc.

They go to YouTube to learn about a product or service, or maybe read a review. They do this before they make the purchase decision.

I will be doing more blog posts in the future, sharing in depth details of each of these strategies. Remember to join my I Love Passive Income community to get notified whenever I publish new articles.

Affiliate Marketing is another digital marketing strategy that companies use. It is actually one of the oldest forms of marketing given new life with the Internet.

There are many well-known companies doing affiliate marketing. And one of them is actually Amazon. Amazon has an affiliate program that pays out millions of dollars per month to websites that sell their products. So, you know it is quite a huge industry.

If you are interested to be an affiliate marketer, click on the link below. You can start with a free account that comes with free training.