Digital marketing is an all-encompassing tool for both e-commerce and service-based businesses. While there is no cookie-cutter strategy for either business model, there are certain digital marketing needs that require attention. Online platforms like websites and social media are now indisputably the most effective means of putting your business out for the world to see.
While there is a thin line between the digital marketing needs of e-commerce and service-based businesses, they are tended to in similar ways. After all, most people use their phones to browse businesses they need or looking to shop from. This article will discuss some of the digital marketing needs of these businesses and how they can be addressed effectively.
Website SEO & Visibility
Generally, your website should consist of useful content, be SEO-optimized by one of the , and be user-friendly. The goal of any website is to be engaging and interesting to avoid high bounce rates.
E-commerce businesses will benefit from high-quality pictures, infographics, and other visually appealing elements that will draw customers in to try your products. Adding customer reviews to products can help buyers decide on purchasing and increase trust with your customers. This is what differentiates e-commerce businesses from brick-and-mortar stores. The former heavily relies on online presence — however, the rapidly evolving technology also causes physical stores to step up their game and use the internet to their advantage.
Service-based businesses will also find SEO-optimized and user-friendly advantageous for increasing their sales. Content also plays a big role in the digital marketing strategies of this kind of business. By sharing helpful guides, how-tos, and useful tips while promoting their services, businesses can reach more prospects and return clients who will soon become loyal patrons of the business.
The Target Audience
To reach the target audience, there is only one answer for both e-commerce and service-based businesses; visibility. People spend a lot of their time online, and gaining visibility on search engines will help your company thrive.
Research is necessary for finding your target audience. For instance, if your demographics are mostly teenagers, then you might keywords that resonate with teens versus middle-aged adults.
Goals & Revenue
There are many competitors in the market nowadays. To help your business to stay visible at the top of searches, you have to stand out among the rest.
For e-commerce businesses, your product has to be thoroughly described on your website. Imagine face-to-face selling. How will you convince customers to choose and purchase your product?
The equivalent of this in digital marketing for e-commerce businesses is the appeal of your website and offering attractive deals that appeal to customers. These may include cross-selling, offering promotions, or incorporating clear call-to-actions (CTAs) that customers can act on.
Service-based businesses have more competitors in the digital space nowadays, and they must emphasize and highlight what makes them stand out from the competition. They should convey a clear marketing message that will entice new clients to try your services instantly. Most successful businesses resort to videos to sell their services.
You need to include a sincere message to make your future clients understand what you offer that they can’t find in other companies.
SEO Strategy & Keywords
Both e-commerce and service-based businesses employ this digital marketing tactic to rank organically in search engines and reach more people. This is where a reliable comes in.
SEO strategies include activities that drive more traffic to websites and let them increase their ranking in search engines. Two of these activities are keyword analysis and targeting. By using the most searched keywords you can reach more people — hopefully, the business’ target audience.
This digital marketing strategy also proves to be helpful for customers and clients looking for products and services they need online. If the website of your e-commerce or service-based business is optimized, you’ll reach more potential clients, and they can find what they’re looking for immediately. It becomes a win-win situation.
Your Digital Marketing Needs Matter
As you pinpoint your possible digital marketing needs, you’ll also be able to address certain issues immediately. By employing the right strategies, your business can gain more traction and increased visibility.
Whether you own an e-commerce business selling beauty products or a service-based business like an HVAC company, we can help you start your digital marketing strategy today. Contact SEO Locale today for more information!
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