Online Advertising
While your website will be a big part of your digital marketing campaign, there are other marketing channels you should pursue, including online advertising. Here are some of the online advertising channels you may want to use:
Display Advertising
Although display advertising isn’t as effective as it once was, it’s still something you may want to incorporate into your digital marketing campaign. Display advertising involves buying ad space on various websites on a cost-per-impression basis. As a real estate agent, it’s wise for you to limit your display advertising to local websites that provide news and information related to specific neighborhoods where you list the property.
Pay Per Click Advertising
When you do this , your ads will appear much as they would with display advertising, meaning they’ll appear alongside other content on multiple websites. The difference is that you’ll pay for this kind of advertising on a cost per click basis, which means the cost of your pay per click ads will be determined by the number of clicks your advertisements get instead of impressions.
Email Marketing
This kind of marketing involves sending information to the contacts on an email list you’ve already created. because you’ll typically be sending content to people who’ve chosen to receive information from you. DRIP email campaigns, which are automated series of pre-set emails, and property updates powered by an IDX provider, are great ways for realtors to use email marketing effectively.
Social Media Marketing
Being successful in real estate requires your name to be the one that comes to mind whenever someone is thinking about buying, selling, or leasing a property. For this to happen, you have to position yourself as the go-to realtor by keeping your brand fresh in the minds of consumers. Social media marketing can help you do this.
Social media platforms like Facebook, Twitter, Instagram, and YouTube, are great places to share videos related to your business. A majority of marketers say at increasing brand awareness, generating leads, and engaging others online, creating targeted videos for your social media followers can help you build your business.
Here are some ideas about how you can use video on social media to drum up business:
Create Virtual Reality Property Tours
Virtual reality property tours are a great, efficient way to show people your listings and generate interest in them. Be sure you share your virtual property tours on your social media pages and encourage your followers to like, share, and comment on them.
Make Authentic Videos
Viewers are interested in authentic videos that are designed to both entertain and inform. You can create videos that are authentic by doing things such as interviewing satisfied clients or even some locals who live in the neighborhoods where you list property most often.
Stay Visible with Digital Marketing
Many businesses across industries have experienced measurable success with digital marketing. With real estate being such a visual field, it’s clear that realtors have a great opportunity to create highly successful online marketing campaigns.
The housing market is more competitive than ever today and a majority of homebuyers use the internet to shop for houses, it’s more important than ever that your real estate business stands out online. Build a user-friendly site, optimize for local traffic, and crosspost your property photos and videos to social platforms to capture leads.
If you’re looking to revamp your digital marketing strategy to stand out from the crowd, consider getting help from a that specializes in marketing specifically for real estate to help you get started.
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