Sr. Digital Marketing Strategist – Digital Analytics & Growth StrategyJob LocationsUS-IA-Des Moines | US-NM-Albuquerque | US-GA-Atlanta | US-TX-Austin |US-NC-Charlotte | US-TX-Dallas | US-OH-Columbus | US-TX-Dallas |US-CO-Denver | US-TX-Houston | US-MO-Kansas City | …Job #2021-33158CategoryMarketingEnt SegPGIBus AreaPGI OtherPos TypRegular Full-TimeRemoteYesFLSAExemptResponsibilitiesThe Sr. Digital Marketing Strategist will lead the digital analytics andgrowth strategies of the Principal Asset Management domain with a focus onsite activity analysis, optimization, and testing strategy to help growour site traffic and efficiencies.You will partner with senior team members, internal representatives,product, compliance, legal and IT partners for reporting, dashboardcreation, content authoring and execute initiatives that align with theoverall marketing strategy. You will serve as a resource for internal andexternal team members.Here are few additional examples (as well as those listed above) of thingsyou’ll do when you join our team:Responsible for the site analysis, reporting & dashboard design,configuration and implementation of goal funnels, events and goal trackingthrough Google Analytics to support the global digital marketing efforts.Lead all aspects of digital analysis to formulate strategy, definerequirements and tags, measure, and provide analysis across multi-channelcampaignsAbility to provide trend analysis and insights based on industry, trends,and competitive analysis.Execute on innovative ideas that tie web, A/B testing, optimization,social media, marketing automation, mobile, and metrics together toprovide solutions based on customer insight.Enable digital marketing strategies to meet business initiatives as requiredto create content and execute initiatives that align with the overallmarketing strategy. Serve as product manager on cross functional projects andas a resource for team members.Serve as product owner on cross-functional/business system integrationsfocused on creating and executing on innovative ideas that produce solutionsthat enhance the digital customer experience. Consult with key stakeholdersacross the organization on gaps and opportunities to improve the digitalbrand.Develop high impact global digital marketing strategies to support the firmshigh level initiatives. This includes global websites, digital engagementand multimedia, mobile, social media and search campaigns. Design,develop and administer new digital templates, forms, and assets in supportof sales and marketing initiatives and campaigns. Consult with SEOstakeholders on best practices before, during and after development ofdigital assets. Optimize designs for greater conversion and ensure digitalcustomer experiences, web assets, data collection points, and systemsare secure from cyber threats. Maintain content located on digital properties.Measure and report on campaign and channel performance of assets to identifyusage. Develop online audience acquisition, retention and conversionstrategies.Perform usability testing, including developing prototypes, protocols,moderating tests, creating reports and providing recommendations based ontest results.This position is also a great way to advance your career. As a growing companywith over 16,000 employees around the world, Principal offers a lot ofways for you to learn more, earn more and achieve more!QualificationsWe’re looking for someone with:Bachelor’s degree or equivalent required, preferably in marketing orbusiness related fieldFive+ years relevant work experience, preferably in a marketing or digitalmarketing capacityStrong working knowledge of direct, content, digital, and generalmarketing methods requiredAility to demonstrate analytical skills, problem-solving andbig-picture/conceptual skillsStrong analytical, problem solving, interpersonal, organizational,time management, decision making, project management, presentation andverbal and written communication skillsKnowledge of (or abil
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